Zip.co, a leading digital financial services company, has announced a strategic partnership with Nift, a technology platform connecting commerce to brands and new customers. This collaboration enhances the shopping experience by offering Zip users personalized gift offers post-purchase, fostering deeper customer engagement.
Zip.co partners with Nift to offer tailored gift rewards after purchases.
Nift’s AI matches customers with relevant brand offers.
Enhances customer loyalty and shopping experience value.
Seamlessly integrates with Zip’s checkout process.
Targets millions of Zip users across the U.S. and ANZ.
Drives engagement with thousands of brands in Nift’s ecosystem.
The partnership integrates Nift’s AI-powered platform into Zip’s checkout process, allowing customers to receive personalized gift offers after transactions. “We’re focused on giving our customers more than just flexible payments,” said Joe Heck, US CEO at Zip. This initiative leverages Nift’s technology to match users with offers from thousands of leading brands based on their preferences, enhancing the value of every purchase.
Nift’s solution is designed to feel native to Zip’s platform, ensuring a consistent brand experience. “Nift was built to help consumer-facing commerce platforms create moments of customer appreciation that feel completely native rather than intrusive,” said Elery Pfeffer, founder and CEO of Nift. The AI-driven system delivers relevant thank-you gifts, driving customer loyalty without disrupting the shopping journey.
By offering tailored rewards, the partnership fosters positive experiences that encourage engagement and brand discovery. Zip’s extensive network, connecting millions of customers with tens of thousands of merchants across the U.S. and ANZ, benefits from Nift’s ecosystem, which provides access to new ad inventory and revenue streams while prioritizing customer satisfaction.
This collaboration underscores Zip’s commitment to innovative, people-centered financial solutions. By combining flexible payment options with personalized rewards, Zip enhances customer loyalty and strengthens its position in the digital finance market, delivering measurable value to both users and merchants.
Zip Co Limited (ACN 139 546 428) (ASX: ZIP) is a digital financial services company, offering innovative and people-centered products. Operating in two core markets - Australia and New Zealand (ANZ) and the United States (US), Zip offers access to point-of-sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants.
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