Verses, Inc., the music-tech company pioneering user-driven music experiences, has announced a new collaboration with SM Entertainment. The initiative will leverage Rappie, the world’s first multimodal AI Rapmaker, launched in beta this June, to bring a new dimension of music creation and fan interaction.
Quick Intel
Verses collaborates with SM Entertainment for a groundbreaking music project.
Powered by Rappie, the world’s first multimodal AI Rapmaker.
Rappie integrates text, rap generation, avatars, and video production.
SM project to feature official tracks and an immersive XR concert.
Fans can actively co-create and interact with artists through Rappie.
Marks a new era of interactive, AI-driven music experiences.
Rappie empowers anyone to produce rap music instantly—no musical expertise required. The AI interprets keywords or text to generate lyrics, rhythm, and vocal performances aligned with the intended theme or mood. Avatars then bring these creations to life, syncing facial expressions and movements to deliver polished, high-quality performances.
As part of an upcoming SM Entertainment artist project, Rappie will power the creation of official tracks in collaboration with established composers. The project will culminate in an immersive XR concert, blending AI-driven music generation with extended reality to deepen fan engagement.
Text-to-Rap Generation: Input text is transformed into lyrics, rhythm, and rap vocals.
Virtual Avatars: Users choose or customize avatars to deliver expressive, synchronized performances.
Dynamic Stages: A library of themed virtual environments aligns visuals with the mood of each track.
Short-Form Music Videos: AI generates cinematic performances with professional-grade camera work.
Real-Time Interactivity: Users can remix audio and visual elements by interacting with avatars or stage features.
By combining generative AI and immersive environments, Rappie moves music creation from passive listening to active co-creation. Fans can interact directly with artists’ performances, blurring the line between creator and audience. This model reinforces Verses’ vision of an “Interactive Music” era where collaboration and creativity define the next wave of the industry.
Verses, Inc. is a music-tech startup dedicated to pioneering user-driven music experiences. We are moving beyond passive listening, leading the way in an 'Interactive Music' experience where artists and fans communicate and collaborate in real-time to create new music.
This vision was successfully brought to life through our metaverse music service with K-pop group aespa. Our unrivaled technology has been globally recognized through our participation in AI support programs by Google and NVIDIA.
Building on this innovation, Verses has been honored with the CES Innovation Award for four consecutive years from 2022 to 2025, including the Best of Innovation award in 2023. Furthermore, we have been lauded for our "Best Innovative Technology" by the world-renowned music publication Billboard and selected as a partner in Universal Music Group (UMG)'s bootcamp, positioning us as a key player in the global music market.
Verses is breaking down the boundaries between technology and art, offering artists limitless creative freedom and giving fans the moving experience of becoming protagonists in the music alongside the artists, heralding a new era in music.
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