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Treasure Data has announced the general availability of Treasure Code, an innovative AI-native command-line interface that transforms how teams operate the Treasure Data Intelligent Customer Data Platform (CDP). By enabling technical teams and AI agents to manage the entire platform as code, Treasure Code introduces DevOps discipline, version control, and automation to complex customer data operations, significantly reducing manual effort and operational risk.
Operating a modern CDP involves intricate data pipelines, segment logic, workflow orchestration, and AI integrations, often requiring specialized skills and time-intensive manual processes. Treasure Code changes this by allowing users to describe desired outcomes in plain language, with the AI generating accurate, production-ready implementations. This approach dramatically reduces the burden on data engineers and marketing operations teams while enforcing governance and auditability through code-based management.
“With Treasure Code, it feels like we’ve added a legion of data engineers to the team. I can describe what I want in plain language and get production-ready SQL, segments, and workflows in minutes.” – Tomohiko Sugiura, Executive Vice President, Dentsu Digital
“Treasure Code is a transformative feature that fundamentally changes how we implement and operate our CDP. Historically, constructing data pipelines and workflows required highly specialized technical skills. With Treasure Code, however, we can now execute these tasks rapidly and easily using natural language. This allows even non-experts to maintain high-quality implementations, and we are eager to actively leverage this capability to accelerate our business.” – Hideo Ota, Senior Vice President & Executive Officer, NTT Integration
“We’ve never seen such organic adoption from an AI-native product at Treasure Data, with over a quarter of our customers embracing Treasure Code in a matter of days,” said Rafa Flores, Chief Product Officer at Treasure Data. “Our customers deal with incredible complexity and scale operating a CDP, often with upwards of hundreds of millions of profiles and trillions of data points processed. Treasure Code reduces the operational burden of data operations, enabling brands to manage a CDP with fewer resources and free teams up for strategic, high-impact work.”
Treasure Code represents a significant step toward agentic AI in customer data platforms, enabling AI agents to securely interact with and operate the CDP programmatically. This paves the way for more autonomous, intelligent data workflows while maintaining enterprise-grade controls, security, and compliance.
Treasure Code is available immediately for Treasure Data customers. Teams interested in streamlining CDP operations can contact their account manager to get started.
About Treasure Data
Treasure Data provides global brands the trusted data foundation and intelligence to know and engage every customer with hyper-personalized experiences. The company’s Intelligent CDP, AI Agent Foundry, and AI Marketing Cloud together form the AI-enabled marketing platform to help companies reduce total cost of ownership and power revenue growth through more relevant engagement and AI decisioning.
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