Smartpress, a leading online commercial printer, has launched Smartpress Intelligence, an innovative AI agent designed to simplify print project configuration. Announced on May 13, 2025, this proprietary tool offers expert recommendations, real-time pricing, and personalized support, reinforcing Smartpress’s commitment to accessible, sustainable printing solutions.
Smartpress Intelligence AI agent streamlines print project customization.
Offers real-time pricing and expert print recommendations.
Combines large language models with Smartpress-specific data.
Supports DIY users while maintaining human-centered service.
Tracks client chat history for improved customer support.
Aligns with Smartpress’s sustainable printing mission.
Smartpress Intelligence leverages a large language model integrated with Smartpress’s support resources, blog content, product pages, and employee-curated data to deliver precise, context-aware recommendations. This AI agent simplifies the complex process of navigating digital printing options, enabling clients to configure projects with ease. By providing real-time pricing and tailored product suggestions, it empowers users, particularly those preferring a DIY approach, to make informed decisions without extensive technical expertise.
The AI agent offers a range of capabilities, including product and print recommendations tailored to specific use cases, understanding of configuration options for customized projects, and tracking of price quotes for real-time comparisons. “Smartpress Intelligence gives our customers the freedom to self-guide their product selections, configurations and see immediate pricing quotes,” said Smartpress Vice President Matt Chapman. These features make print projects more accessible to business owners, nonprofits, and marketing professionals across North America.
Smartpress Intelligence complements the company’s human-centered customer service by automating routine tasks, allowing staff to focus on complex jobs, distribution needs, and multi-product orders. “This next big chapter in the Smartpress story shows we're innovating without ever losing the human touch that defines our company culture,” said Chapman. The tool also maintains a history of client interactions, enabling the customer service team to monitor and refine responses, ensuring a seamless blend of digital and human support.
As a sustainable printer, Smartpress integrates eco-conscious practices into its operations, and Smartpress Intelligence aligns with this mission by streamlining processes to reduce waste. The tool’s accessibility empowers users of all expertise levels, from creative professionals to small businesses, to create high-quality print products efficiently. This launch follows Smartpress’s recent expansion, including new HP Indigo presses and a South Carolina facility, highlighting its ongoing investment in innovation.
Smartpress Intelligence marks a significant advancement in commercial printing, combining AI-driven efficiency with the company’s dedication to sustainability and customer service. By simplifying print configuration and enhancing user experience, Smartpress sets a new standard for accessible, high-quality printing solutions.
Smartpress is the leading commercial printer for business owners, nonprofits and marketing professionals across North America. Printing everything from booklets and brochures to signs, banners and more, they operate on three foundational principles: Create premium quality print with world-class customer service and a commitment to social responsibility.
Smartpress leads the industry in achieving social and environmental milestones like EcoVadis Platinum and ISO 14001 certification. They are 100% employee-owned, Scopes 1 and 2 carbon neutral and home to one of the largest fleets of HP Indigo HD presses in the world.
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