Simon Data has launched its Composable AI Agents, a groundbreaking solution built on Snowflake Cortex AI and powered by Claude from Anthropic. Designed for modern marketing teams, these agents enable marketers to explore, identify, and activate data for true 1:1 personalization without coding or relying on data teams, transforming marketing workflows with real-time insights and automation.
Simon Data launches Composable AI Agents for marketers on Snowflake Cortex AI.
Agents enable no-code data exploration and personalized campaign activation.
Built natively in Snowflake, ensuring governance and zero data movement.
Insights Agents uncover hidden customer signals for targeted campaigns.
Data Agents create actionable attributes like weather sensitivity scores.
Automation Agents launch micro-targeted campaigns, boosting conversions.
Simon Data’s Composable AI Agents redefine marketing by integrating reasoning, context, and execution within the Snowflake AI Data Cloud. These modular, task-specific tools analyze customer interactions, surface hidden signals, and automate personalized campaigns at scale. By eliminating the need for coding or data team support, marketers gain direct control over data-driven strategies, addressing the pressure to deliver precise, real-time personalization.
“Marketers have been told for years that personalization was solved, but the reality has been static segments, brittle workflows, and missed customer moments,” said Jason Davis, CEO and co-founder of Simon Data.
Simon’s AI Agents operate entirely within Snowflake’s environment, ensuring enterprise-grade governance, observability, and speed. The suite includes three key agent types:
Insights Agents: Leverage Claude’s reasoning to identify high-impact opportunities, such as customers 4x more likely to respond to specific messaging based on support call sentiment.
Data Agents: Use AI-generated “Smart Fields” to transform contextual data into actionable attributes, like “family purchase influence level,” without manual tagging.
Automation Agents: Execute hundreds of adaptive, micro-targeted campaigns, integrating seamlessly with platforms like Braze and Attentive for rapid deployment.
“Past systems weren’t built for real-time insight or activation, which made personalization hard to scale,” said Matt Walker, CTO and co-founder at Simon Data.
Built natively on Snowflake Cortex AI and powered by Anthropic’s Claude, Simon’s agents ensure secure, governed AI operations. Data, prompts, and campaign activation occur within Snowflake, eliminating data movement and maintaining compliance. This integration empowers marketers to act on insights instantly while giving data teams confidence in governance.
“Simon’s implementation of Composable AI Agents is a strong example of what’s possible when applications are built natively in the Snowflake AI Data Cloud,” said Jeff Hollan, Head of Cortex AI Agents & Apps, Snowflake.
Simon’s AI Blueprints guide marketers from goals like customer retention to executable workflows, prioritizing key signals and automating campaign logic. Early adopters report significant outcomes:
90% reduction in time to build contextually relevant audiences.
6X improvement in campaign conversion rates.
Identification of over 100 high-value customer cohorts.
Use cases include targeting customers mentioning competitors in support calls or launching weather-based promotions for specific regions, enabling moments-based marketing that aligns with individual behaviors and contexts.
Simon Data’s Composable AI Agents empower marketers to deliver dynamic, personalized campaigns with unprecedented speed and precision. By embedding AI directly into the data layer, Simon transforms marketing into a scalable, insight-driven operation, setting a new standard for customer engagement in the AI era.
Simon Data is more than a CDP it's a complete solution that empowers marketers with the data, technology, and expert resources they need to stop guessing and start delivering what customers want. Leading brands like ASOS, Mattress Firm, and 1-800-Flowers partner with Simon to build sustainable, revenue-driving customer marketing programs. From data readiness to campaign execution and beyond, Simon supports brands at every stage, ensuring they deliver personalized, 1:1 experiences across every customer interaction.
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