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The rise of AI discovery engines has fragmented the landscape of online search, creating a new layer of complexity for marketers. To address this, Semrush, the leading online visibility management SaaS platform, has launched Semrush One. This new solution unifies traditional Search Engine Optimization (SEO) and AI Search into a single offering, empowering brands to measure and grow their performance across Google, ChatGPT, Gemini, Perplexity, and other major large language models.
Semrush launches Semrush One, a platform unifying SEO and AI search analytics.
It provides visibility tracking across Google, ChatGPT, Gemini, Perplexity, and other LLMs.
The solution combines extensive SEO data with a large AI visibility dataset.
It is available in three tiers: Starter, Pro+, and Advanced.
Semrush tested it internally, nearly tripling its AI share of voice in one month.
The platform aims to help marketers influence every moment of discovery.
Semrush One is designed as an integrated visibility intelligence solution that bridges classic SEO and the emerging AI search ecosystem. It builds upon Semrush's renowned SEO capabilities—including its massive keyword and backlink databases—and layers in new AI visibility tools. These include tracking brand presence and sentiment across leading LLMs, managing brand perception, and gaining competitive insights specific to AI-generated answers.
Bill Wagner, CEO of Semrush, highlighted the shifting priorities, stating, “With the increasing adoption of LLMs and the rapidly evolving world of search, online brand visibility has become a boardroom topic. Search Engine Optimization continues to be tablestakes, but marketers now need new tools to navigate the always-changing AI visibility equation.”
Andrew Warden, Chief Marketing Officer at Semrush, explained the platform's strategic value, saying, “Semrush has always helped marketers see where they stand – now we help them shape what comes next. By combining SEO and AI into one intelligence layer, Semrush One gives marketers the power to influence every moment of discovery and turn insight into performance.”
Before its public launch, Semrush tested the AI visibility capabilities on its own brand. The results were significant, with the company nearly tripling its AI share of voice from 13% to 32% in just one month, demonstrating how quickly LLMs can react compared to traditional SEO cycles.
The platform is available in three scalable tiers—Starter, Pro+, and Advanced—to suit different team sizes and business needs, from those beginning their AI visibility journey to large enterprises requiring advanced automation and API access. This launch represents a critical evolution for digital marketers, providing a single source of truth for brand visibility in a newly fragmented and dynamic search environment.
Semrush is the leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, advertising, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush is headquartered in Boston and has offices in Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Munich, Limassol, Prague, Warsaw, and Yerevan.
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