Ryff, a pioneer in visual AI, today announced the launch of Scene Intelligence™, a breakthrough AI framework that determines, with unprecedented accuracy, how humans respond to visual content, such as TV shows, movies, social content and more. Developed over three years and validated on hundreds of thousands of entertainment records, the platform gives brands, agencies, and creators new ways to understand and optimize the impact of every scene on consumer behavior, revolutionizing SaaS tools for content analysis and IT-driven marketing insights across industries.
Traditional metrics like impressions and views show reach but fail to reveal what happens after people watch. Scene Intelligence goes further by pinpointing expected outcomes, such as brand consideration and purchase intent. In early pilots, the technology has already delivered measurable gains in audience engagement and campaign performance.
"Scene Intelligence doesn't just measure how many people watch or measure sentiment. It helps us understand why, and what content drives action," said Roy Taylor, founder of Ryff. "This moves creative and marketing decisions away from guesswork and grounds them in science."
This advancement addresses key limitations in content analytics SaaS platforms, providing IT-integrated solutions that enable precise optimization of visual media for enhanced consumer interaction in diverse sectors.
Scene Intelligence introduces four proprietary metrics that go beyond traditional engagement:
The system uses Ryff's Behavioral Environmental Descriptors (BEDs) framework to analyze more than 2,000 visual attributes per scene, including object placement, composition, and character interaction. This creates a deep understanding of how visual choices shape audience psychology and subsequent actions.
In early deployments, Scene Intelligence has:
These capabilities position Scene Intelligence as a transformative tool for technology products in media and advertising, supporting data-driven decisions that elevate campaign ROI.
Deployed on Oracle Cloud Infrastructure, Scene Intelligence processes large entertainment datasets in real time, with Ryff's proprietary ALGO-C (content classification) and ALGO-D (behavioral prediction) models. Its ViewStream Intelligence™ module delivers highly accurate views data across shows and platforms, and enables real-time analysis during live broadcasts and streaming releases. With ViewStream Intelligence, brands and creators can adjust strategies on the fly, all monitored through a "single pane-of-glass" dashboard.
Scene Intelligence will be available in three deployment models:
Early adopters will also gain access to historical analysis of their libraries, real-time predictions for new releases, competitive intelligence, and custom BEDs development for industry-specific needs.
This flexible architecture ensures seamless integration into existing IT workflows, making advanced visual AI accessible for SaaS-based content management across global entertainment ecosystems.
With the global streaming market projected to reach $1.2 trillion by 2027 and video advertising spend expected to top $450 billion annually, Scene Intelligence addresses a critical gap by understanding not just who is watching, but how content drives behavior. By combining predictive science with creative storytelling, Ryff is helping the entertainment and advertising industries unlock new value from visual media.
Ryff's Scene Intelligence launch establishes a new benchmark in visual AI, empowering stakeholders with predictive analytics that bridge content creation and consumer action. As adoption expands, it promises to drive unprecedented efficiency and innovation in the $600 billion entertainment sector, fostering measurable growth through intelligent, behavior-focused technology solutions.
Based in Los Angeles, Ryff specializes in In-Scene Advertising. Its proprietary GPU-based visual computing, AI, and ML platform, Spheera™, ingests, analyzes, and delivers brand and product integrations at scale across sport, film, TV, and social media. Targeting the $190 billion digital video advertising and brand safety markets, Ryff's mission is to transform the way brands connect with audiences through authentic, context-aware product placement.
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