PubMatic, a leader in digital advertising technology, unveiled an upgraded AI-powered media buying platform, enhancing transparency and efficiency in programmatic advertising. With direct access to 1,900 premium publishers and over 821 billion daily ad impressions, the platform leverages generative AI to streamline campaign processes, delivering significant ROI for buyers and publishers alike.
PubMatic launched its AI-powered media buying platform on May 7, 2025.
Offers direct access to 1,900 publishers, 190 data partners, and 821 billion daily ad impressions.
Features AI-driven efficiency, real-time optimization, and privacy-first targeting.
GroupM reported a 126% sales lift for a client using the platform.
Integrates with PubMatic’s Activate and Connect tools for unified campaign management.
Beta-tested with partners, emphasizing supply-path transparency unavailable to DSPs.
Announced on the two-year anniversary of PubMatic’s Activate product, the platform marks PubMatic’s evolution from a traditional supply-side platform (SSP) to a comprehensive programmatic advertising solution. It addresses inefficiencies in supply paths, workflows, and audience targeting by embedding generative AI across the media buying process from audience discovery to performance optimization. “Our goal is to give media buyers a smarter, faster path to campaign performance,” said Kyle Dozeman, Chief Revenue Officer, Americas, at PubMatic.
The platform processes over 821 billion daily ad impressions, providing access to 1,900 premium publishers and privacy-safe data from 190 partners. Its direct SSP access offers supply-path transparency, a feature not available to demand-side platforms (DSPs), meeting the growing demand for visibility into media spend.
The platform introduces several advanced features:
AI-Driven Efficiency: Buyers use natural language to define campaign goals, with the platform instantly curating deals and recommending budgets and bid CPMs for optimal performance.
Unified Activation & Insights: Seamless deal activation through PubMatic’s Activate or preferred DSPs, supported by real-time supply insights.
Omnichannel Scale: Access to premium streaming, connected TVs, mobile apps, and browsers, enriched by PubMatic’s Connect platform for precise targeting.
Real-Time Optimization: A 24/7 AI monitoring agent tracks performance, offering actionable insights to meet delivery goals and reduce manual efforts.
Privacy-First Approach: Ensures compliance with privacy regulations while using first-party data for effective targeting.
Currently in beta with partners like GroupM, the platform has demonstrated significant results, including a 126% incremental sales lift for a GroupM client. Andrew Meaden, Global Head of Investment at GroupM, praised its efficiency: “PubMatic’s new unified platform will help us deliver smarter, more efficient campaigns for our clients.”
Publishers benefit from machine learning-driven curated deals, increasing yield and fill rates while maintaining control over inventory quality. Integration with first-party data and commerce media networks supports privacy-compliant, targeted ad experiences, driving incremental revenue. PubMatic’s partnership with Attain enhances precision targeting with real-time transaction data, aligning ad spend with high-intent audiences.
PubMatic’s Q1 2025 financial results, reported on May 8, 2025, showed 21% year-over-year growth, with omnichannel video revenue up 20% and connected TV (CTV) revenue surging over 50%. Supply Path Optimization accounted for over 55% of total activity, reflecting strong adoption. The company’s 36th consecutive quarter of adjusted EBITDA profitability underscores its financial stability.
With a 9.1% revenue growth rate and a 65.3% gross profit margin over the past year, PubMatic is positioned as an undervalued player in ad-tech, according to InvestingPro. Posts on X highlight enthusiasm for the platform’s potential to democratize media buying through natural language inputs, making it accessible to less technical marketers.
PubMatic’s platform aligns with 2025 trends in AI-powered media buying, competing with tools like Google’s Performance Max and Meta’s Advantage+ Shopping Campaigns. Unlike walled-garden platforms, PubMatic emphasizes transparency and direct access to open internet inventory, addressing advertiser concerns about control and visibility. Its focus on privacy-first solutions positions it to capitalize on the growing demand for compliant advertising in a cookie-less future.
By integrating AI, proprietary supply-side intelligence, and partnerships like Attain, PubMatic’s platform redefines programmatic advertising, offering a scalable, transparent solution that benefits buyers, publishers, and the broader ad-tech ecosystem.
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