Optimove, a leader in Positionless Marketing, has launched Optimove Engage, an AI-powered solution designed to help marketers manage the increasing volume of personalized content created in the GenAI era. Engage aims to eliminate "content chaos" by providing tools for real-time content creation, management, and optimization across all channels, integrated within Optimove’s Positionless Marketing Platform.
Optimove launches Engage to address "content chaos" in the GenAI age.
Engage is an AI-powered solution for content creation, management, and optimization.
It enables brand-compliant content generation across all channels.
AI-led message analysis identifies each customer’s content preferences.
Engage offers a marketer-friendly UI for consistent messaging across channels.
It is part of Optimove’s Positionless Marketing Platform, enhancing its Creative Power.
The rise of GenAI has made it easier than ever to generate personalized content. However, this capability has also led to a new challenge: managing, testing, and optimizing the vast number of possible content variations without creating overwhelming "content chaos" for marketing teams.
Optimove Engage provides marketing teams with the necessary tools to navigate this new landscape:
GenAI-powered, brand-compliant content creation and management: Enables efficient content generation and organization across all marketing channels while adhering to brand guidelines.
AI-led message analysis: Identifies each customer’s preferred content styles and continuously optimizes content delivery for maximum engagement.
Marketer-friendly UI: Facilitates seamless and consistent messaging across both outbound and inbound marketing channels.
“GenAI has empowered anyone to create content instantly. While that’s accelerated creativity, it’s also unleashed a runaway train of content chaos,” said Shai Frank, SVP Product & GM Americas at Optimove. “Engage is the engine behind Creative Power in our Positionless Marketing platform, enabling real-time content creation, management, and optimization at scale. It’s built for marketers to meet today’s customer expectations, where speed and relevance are everything. With Engage, marketers can truly be positionless, executing AI-assisted campaigns with control that drives engagement and loyalty.”
Optimove Engage adds a crucial content optimization layer to the existing Optimove Positionless Marketing Platform, which also includes:
Optimove Orchestrate: An orchestration and decisioning engine providing a unified view of all campaigns across various channels and vendors.
Opti-X: A personalization engine that delivers tailored digital experiences at scale.
Adact.me: An AI-orchestrated gamification solution designed to enhance customer engagement and retention.
OptiGenie: The foundational generative and agentic AI framework underpinning the entire Optimove platform.
Together, these solutions empower marketers to deliver real-time, individualized customer journeys with complete visibility and control, all within a single, unified platform.
Optimove’s Positionless Marketing Platform is built on three fundamental pillars:
Data Power: Enables marketers to instantly uncover customer insights for precise targeting and hyper-personalization.
Creative Power: Empowers marketers to generate channel-ready creative assets, including copy and visuals, instantly.
Optimization Power: Allows marketing teams to run self-optimizing campaigns through automated journeys and testing.
With Optimove’s Positionless Marketing Platform, marketers gain comprehensive control over the entire marketing lifecycle, enabling them to execute any task instantly and independently. From orchestration to optimization, the platform aims to liberate marketers from the constraints of traditional roles, empowering them to handle any marketing task with autonomy and efficiency.
In conclusion, the launch of Optimove Engage represents a significant step towards helping marketers harness the power of GenAI for content creation while effectively managing and optimizing their content strategies to drive engagement and loyalty in a streamlined manner.
Optimove, the leader in Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers.
Optimove is recognized as the Visionary Leader in Gartner’s Magic Quadrant for Multichannel Marketing Hubs. Being a visionary leader is a hallmark of Optimove. It was the first CRM Marketing Platform to natively embed AI with the ability to predict customer migrations between lifecycle stages in 2012.
Today, its comprehensive AI-powered suite is at the leading edge of empowering marketers to optimize workflows from Insight to Creation and through Orchestration. Optimove provides industry-specific and use-case solutions for leading consumer brands globally.
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