The demand for constant, high-quality, and on-brand visual content across numerous digital channels places an immense operational strain on marketing and design teams. To address this challenge, Obello has announced a significant $8.5 million seed funding round. This investment, led by Obvious Ventures, will fuel the scaling of its AI-powered platform designed to automate and streamline creative production while enforcing strict brand consistency.
Obello raised an $8.5 million seed round led by Obvious Ventures, bringing total funding to $9.5 million.
The AI platform helps design and marketing teams create on-brand content at scale and speed.
Its core technology is the Generative Layout Assistant Model (GLAM) for intelligent, one-click resizing.
The platform automates repetitive tasks like resizing, motion design, and even HTML email creation.
Early adopters include brands like eBay, REI, and ZenBusiness.
Funding will accelerate product development, including AI image/video features and new integrations.
At the heart of Obello's solution is its proprietary Generative Layout Assistant Model (GLAM), an AI engine built to handle the tedious aspects of design work. GLAM specializes in intelligent resizing, dynamically adjusting layouts and maintaining design hierarchy to ensure brand assets look correct across every format and channel. This moves beyond rigid templates, offering a truly adaptive design system that saves teams significant time on repetitive production tasks.
Obello integrates generative AI for text and image creation alongside motion design capabilities and workflow automation. Teams can upload their brand assets and set design rules, allowing the platform to generate ready-to-approve creative pieces. This end-to-end approach consolidates multiple tools and frees creative professionals to focus on high-level strategy and innovation rather than manual execution.
The platform is also tackling specific, outdated marketing tools, beginning with the HTML email builder. Unlike legacy platforms, Obello's AI-driven system creates fully responsive, on-brand emails that intelligently adapt across devices. With new funding, Obello plans to roll out enhanced AI image and video generation features and deepen integrations with other essential marketing and design tools, further solidifying its position as a comprehensive solution for scalable creative work.
Obello's successful funding round underscores a critical market need: empowering creative teams with AI that amplifies their impact rather than replacing them. By removing the operational burden of scalable content creation, Obello enables brands to maintain a consistent and meaningful presence across the digital landscape, ultimately fostering faster growth and deeper audience connections.
About Obello
Obello is an AI-powered design platform built to help brands create, manage, and scale on-brand content with speed and precision. Obello empowers design and marketing teams to keep up with the demands of a digital-first world by streamlining every step of the creative process, ensuring brand consistency without sacrificing quality or creativity.
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