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The rapid evolution of AI is fundamentally changing how content is discovered and consumed, forcing a strategic shift in public relations and marketing. To address this new landscape, Matter Communications is hosting a virtual AI Summit titled "How to Be Visible in an AI World," bringing together industry leaders to provide practical guidance on adapting to AI-powered search and generative AI tools.
Matter Communications is hosting a virtual AI Summit on November 5, 2025.
The theme is "How to Be Visible in an AI World" for PR and marketing leaders.
It will address the challenge of "zero-click" search results from AI overviews.
Key topics include Generative Engine Optimization (GEO) and structuring content for AI crawlers.
The panel will guide building brand authority and leveraging earned media to influence AI outputs.
The goal is to provide practical steps for brands to maintain visibility and trust.
The summit is a direct response to the transformative impact AI is having on digital visibility. A central challenge is the rise of "zero-click" search, where AI-generated summaries provide answers directly, reducing traditional website traffic. This shift means that meaningful visibility now requires making content crawlable and semantically rich so that AI tools can parse it for direct answers, rather than just optimizing for click-through rates.
The virtual panel discussion will equip CMOs and senior leaders with actionable strategies to adapt. Key areas of focus will include the differences between Generative Engine Optimization (GEO) and traditional SEO, how to structure websites and content for AI crawlers and semantic search, and the critical importance of building brand authority. The discussion will also cover how to leverage thought leadership, earned media, and third-party reviews to influence generative AI outputs and establish a brand as a trusted source.
“AI is changing both how content is consumed and how it is discovered,” said Mandy Mladenoff, President of Matter. “It’s increasingly important for organizations to understand how to stand out and be noticed at a time when 80% of consumers rely on “zero click” results from AI-generated search summaries. Today, meaningful visibility means making your content crawlable, semantically rich, and structurally organized so that AI tools and overviews can parse it for direct answers — not just driving traffic."
The summit represents a necessary industry conversation as AI continues to redefine the rules of engagement for brands seeking to maintain relevance and authority in a rapidly changing digital ecosystem.
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