Luma AI, one of the world's most advanced generative AI companies, and The Clio Awards, the global awards program celebrating the creative industry for nearly 70 years, have announced a landmark partnership to launch the “AI Challenge – Powered by Dream Machine.” This initiative aims to inspire and empower emerging creative professionals by providing access to cutting-edge AI video tools and an opportunity to showcase their work on The Clio Awards stage.
At the core of the challenge is Dream Machine, Luma AI’s breakthrough platform that generates production-ready video instantly from text, image, or video prompts. This tool democratizes video production, allowing teams to extend creative budgets, explore multiple concepts, and iterate on visual styles and storytelling efficiently. By integrating AI, advertisers and creators can push boundaries in content creation, from rapid A/B testing to enhanced visual effects.
The partnership aligns with both organizations' dedication to advancing the creative industry. The Clio Awards have historically recognized innovative work, and this collaboration highlights AI's role in amplifying human creativity. Participants receive access to the Luma AI Dream Lab for best practice sessions and technical support, ensuring entrants can fully leverage the platform's capabilities.
The challenge calls for entries that showcase storytelling, brand integration, and AI-unique visual effects in 10-second vertical ads. Caroline Ingeborn, Chief Operating Officer of Luma AI, said, “This AI Challenge is about giving the next generation of talent the tools to imagine without limits. Dream Machine was built to empower creators, and this partnership with The Clio Awards opens the door for emerging voices to experiment, innovate, and show the industry what’s possible when AI and creativity come together.” Finalists will be honored at the Clio Creative Summit, receive extended platform access, and participate in a live roundtable with Luma executives.
This AI Challenge marks a significant step in integrating generative AI into creative workflows, fostering innovation among up-and-coming professionals and demonstrating the potential of tools like Dream Machine to transform advertising and content creation.
Luma AI is building a multimodal general intelligence that can understand, generate, and operate in the physical world. Its flagship platform, Dream Machine, enables creatives everywhere to generate professional-grade video and images, and now powers creation for over 30 million users. In 2025, Luma released Ray2, a frontier video generative model capable of creating realistic visuals with stunning detail and natural motion. Luma’s models are utilized by top entertainment studios, ad agencies, and technology leaders, including Adobe and AWS, and are available via subscription or API. The company is backed by Andreessen Horowitz, AWS, Amplify Partners, and Matrix Partners.
The Clio Awards were founded in 1959 to honor excellence in advertising around the world. The prestigious program, which has continuously evolved alongside the creative industry it champions, today celebrates boundary-pushing marketing, advertising and communications from the brands, agencies and organizations that shape popular culture and drive global commerce. Each cycle, The Clio Awards brings together leading creative talent for an immersive judging experience to determine which entries will earn the prestigious Grand, Gold, Silver, and Bronze Clio statues.
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