Invideo, an AI-first video creation platform serving over 50 million users across 196+ countries, announced the launch of v4.0 – AI Twins, a transformative update enabling users to clone themselves or their products to produce high-quality videos in minutes. Powered by Invideo’s Conversational Creation workflow, the release redefines video production by replacing traditional editing with intuitive, text-based AI-driven processes.
Launch Date: June 18, 2025, announced in New York.
Core Feature: AI Twins allows users to create digital clones of themselves or products for scalable video content.
User Base: Over 50 million creators, generating 8 million videos monthly (3 videos per second).
Key Capabilities: Personal AI Twin, Product & Brand Twins, AI Actor Library, and multilingual support in 50+ languages.
Workflow: Conversational Creation automates scripting, visuals, voiceovers, and localization.
Target Audience: Solo creators, e-commerce brands, and marketing agencies.
Invideo v4.0 introduces AI Twins, enabling users to create hyper-realistic digital avatars or product visuals with minimal input. By uploading a 30-second video clip or a product URL, users can generate studio-quality content for ads, social media, reviews, and more. Sanket Shah, founder and CEO, stated, “Now anyone can scale their story, their presence, and their brand without the usual barriers of cameras, crews, or big budgets.” The platform’s Conversational Creation workflow allows users to describe their vision via text prompts, with Invideo handling scripting, avatars, visuals, voiceovers, and localization.
Personal AI Twin: Record a short video to create a lifelike digital clone, replicating voice, expressions, and gestures, usable in 50+ languages for ads, training, or social content.
Product & Brand Twins: Input a product link or photos to generate ad-ready visuals in diverse contexts (e.g., sneakers on a trail or watches at a gala).
AI Actor Library: Select from a diverse pool of fairly compensated digital actors to front videos, eliminating the need for casting or filming.
Multilingual Support: Produces videos in over 50 languages with natural-sounding voiceovers and subtitles.
Text-to-Video Automation: Converts prompts into full-length videos with scripts, media, and transitions, bypassing traditional editing tools.
Beta users praised the platform’s intuitiveness. Josh from Power AI said, “It’s seamless, intuitive, and surprisingly real… like going from idea to ad in one click.” Johanne Reumert from She Does AI added, “I just dropped in my website link and got three completely different UGC videos back in seconds.”
Invideo’s v4.0 disrupts the $7 billion AI video generation market, projected to grow at a 30% CAGR through 2030, driven by demand for scalable, cost-effective content creation. Unlike competitors like Synthesia or Runway, which build on traditional editing frameworks, Invideo’s AI-first approach eliminates non-linear editing complexities, making video creation as simple as a conversation. With 100 million+ videos created to date, Invideo outperforms platforms like VEED or Canva in output volume.
The platform serves diverse use cases:
E-commerce: Product Twins create authentic ads, boosting conversion rates by 20%, per Invideo’s internal data.
Social Media: Reels and Shorts for Instagram, TikTok, and YouTube, with 80% faster production than manual tools.
Education: Tutorials and explainers with multilingual avatars for global reach.
Posts on X, such as from @_sankyy, showcase v4.0’s capabilities with a demo video created entirely by AI, reflecting strong user enthusiasm.
Invideo v4.0 leverages advanced AI models for:
Avatar Generation: Combines facial recognition, motion capture, and voice cloning for realistic twins.
Visual Synthesis: Integrates generative AI to create context-aware product visuals.
Natural Language Processing: Translates text prompts into scripts and edits via conversational commands.
Media Library: Access to 16 million+ stock assets, enhanced by AI-driven search.
The platform supports iOS, Android, and web, with a 4.8-star rating on app stores and a Product of the Month accolade.
Invideo offers tiered plans:
Free: 10 minutes of AI video per week, 4 exports with watermarks, 10 GB storage.
Plus: $35/month, 50 minutes, 100 GB storage, unlimited exports, 2 voice clones.
Max: $60/month, 200 minutes, 400 GB storage, 5 voice clones.
Enterprise: Custom pricing for large organizations with advanced security.
The free plan includes watermarks, limiting professional use, but paid plans unlock full generative features.
Invideo plans user meetups in Q3 and Q4 2025 to preview features like enhanced voice cloning and real-time collaboration. Backed by investors like Peak XV Partners, Tiger Global, and Greenoaks, Invideo’s valuation is estimated at $500–700M, with potential to reach $1B by 2027 if user growth continues at 30% year-over-year. Challenges include ensuring avatar authenticity and addressing privacy concerns, as free plan prompts train Invideo’s AI models.
Invideo v4.0, launched on June 18, 2025, redefines video creation with AI Twins and Conversational Creation, empowering creators and businesses to scale studio-quality content effortlessly. By removing traditional barriers, Invideo cements its leadership in the AI video generation space, transforming storytelling for a global audience.
Invideo is an AI-first video creation platform used by over 50 million creators across 196+ countries. With features like text-to-video, automated script writing, AI generated visuals, multilingual avatars, human-like voiceovers, and fully automated editing, Invideo helps creators and businesses scale their stories without the complexity or cost of traditional video production.
To date, users have created more than 100 million videos using Invideo, including over 8 million each month. To put that in perspective, Invideo brings three videos into the world every second.
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