GameSquare Holdings, Inc., a next-generation media, entertainment, technology, and onchain treasury company, has entered into an asset purchase agreement to acquire TubeBuddy from BENlabs. TubeBuddy is an AI-enabled software and workflow platform designed to help creators and brands optimize YouTube channel performance, audience growth, and content monetization.
Quick Intel
TubeBuddy provides creators with proprietary AI tools to enhance search visibility, streamline workflows, analyze performance, and accelerate growth on YouTube. By integrating TubeBuddy into its platform, GameSquare gains direct access to a large creator base, enriched first-party data, and new avenues for data-driven brand partnerships and monetization. The acquisition complements GameSquare's existing media, esports, and creator network assets, enabling more seamless cross-platform solutions.
"Global consumer engagement and commerce are being reshaped in real time by creator platforms, performance data, and community-driven media," said Justin Kenna, CEO of GameSquare. "Our mission is to assemble a powerful combination of technology, media assets, and creator tools to power this next generation ecosystem. TubeBuddy represents exactly the type of innovative, high-utility technology resource that strengthens our platform and positions GameSquare to serve brands, creators, and audiences at scale."
On a proforma basis incorporating the TubeBuddy acquisition and planned initiatives, GameSquare has introduced fiscal year 2026 guidance of $85 million to $90 million in revenue, 35–40% gross margin, and Adjusted EBITDA exceeding $5 million. The company notes that Adjusted EBITDA is provided on a non-GAAP basis without reconciliation to GAAP net income due to forecasting complexities and potential material variances.
"The guidance for 2026 we are introducing today reflects the success of our multi-year strategy aimed at scaling our platform and driving sustainable operating profitability," Kenna added. "We are seeing the benefits of our operating initiatives in our revenue mix, margin profile, and Adjusted EBITDA trajectory. With the addition of TubeBuddy and continued operating discipline, we are entering 2026 with meaningful momentum and a strong financial foundation for continued growth and value creation."
The acquisition positions GameSquare to capture more recurring software revenue, deepen creator relationships, and expand performance marketing capabilities in the rapidly evolving creator economy.
About GameSquare Holdings, Inc.
GameSquare (NASDAQ: GAME) is a cutting-edge media, entertainment, and technology company transforming how brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences. With a platform that spans award-winning creative services, advanced analytics, and FaZe Clan Esports, one of the most iconic gaming organizations, we operate one of the largest gaming media networks in North America. As a digital-native business, GameSquare provides brands with unparalleled access to world-class creators and talent, delivering authentic connections across gaming, esports, and youth culture. Complementing our operating strategy, GameSquare has developed an innovative treasury management program designed to generate yield and enhance capital efficiency, reinforcing our commitment to building a dynamic, high-performing media company at the intersection of culture, technology, and next-generation financial innovation.
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