FOX Advertising launched the OneFOX converged media platform, a transformative AI-driven solution powered by AdRise. Designed to enhance advertising across FOX Entertainment, FOX Sports, FOX News Media, and Tubi, OneFOX leverages audience insights, contextual signals, and behavioral analytics to deliver personalized ad experiences and maximize advertiser impact. This platform marks a significant step in unifying FOX’s premium content for precision marketing.
OneFOX platform unifies FOX’s portfolio with AI-driven advertising.
Powered by AdRise, leverages machine learning and LLMs.
Enhances personalization using audience and contextual signals.
Supports unified planning, activation, and measurement.
Focuses on outcome-based metrics like sales lift and engagement.
Set for release during the 2025 Upfront season.
The OneFOX platform redefines advertising by integrating AI-driven technology to create personalized consumer experiences. By harnessing audience and contextual signals alongside behavioral and campaign analytics, OneFOX ensures ads are relevant and effective. This approach moves away from traditional identity-based targeting, prioritizing privacy-compliant, outcome-focused strategies that connect brands with audiences across FOX’s diverse portfolio.
OneFOX offers three key capabilities to optimize advertising. AI-Powered Planning uses predictive models to craft strategies across genres, from live sports to breaking news. Unified Activation enables holistic campaign execution across linear, addressable, and digital media. Outcome-Based Measurement provides real-time insights, linking media strategies to business outcomes like sales lift and brand resonance, ensuring measurable results for advertisers.
Developed by AdRise over the past year, OneFOX is built on proprietary AI technology, including machine learning and large language models (LLMs). This foundation supports unified planning tools, activation, and measurement across FOX’s brands. AdRise’s focus on AI-driven matches and inferences enhances targeting precision while evolving data strategies toward secure data co-ops, reducing reliance on identity-based systems.
OneFOX empowers marketers to activate FOX’s premium content with precision. As Stephano Kim, Chief Strategy and Operations Officer, FOX Ad Sales, stated, "There is a lot of buzz about AI, but we're actually seeing a growing number of partners and customers experiment with AI-driven audience modeling and advanced targeting that will dramatically enhance current identity-based infrastructures." Jeff Collins, President of FOX Ad Sales, Marketing & Brand Partnerships, added, "OneFOX is known for delivering valuable and incremental audiences from across our portfolio of best-in-class content." The platform’s release during the 2025 Upfront season will enable advertisers to maximize impact across live, on-demand, and digital touchpoints.
The OneFOX converged media platform positions FOX Advertising as a leader in AI-driven advertising. By unifying its iconic portfolio and leveraging AdRise’s cutting-edge technology, FOX delivers unparalleled value to advertisers and consumers. As the industry evolves, OneFOX sets a new standard for precision, personalization, and performance in media planning and activation.
Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives.
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