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CI&T’s EMEA-focused “Magic Meets Maths” campaign showcases how CI&T FLOW delivers measurable business outcomes, transforming enterprise operations with generative AI.
CI&T launches “Magic Meets Maths” campaign across EMEA on August 28, 2025.
Features CI&T FLOW, an enterprise-ready generative AI platform.
Case studies show 82% productivity gains and 5x faster delivery.
European coffee chain cut task time from 6 hours to under 60 seconds.
Global bank saved 455 hours, doubling delivery speed.
Campaign emphasizes data-driven results over experimental AI.
CI&T (NYSE: CINT), an AI acceleration partner, launched its “Magic Meets Maths” campaign across EMEA, announced on August 28, 2025. The campaign highlights the tangible impact of CI&T FLOW, its proprietary generative AI platform, in addressing enterprise challenges like scaling pains and rising costs. Through vivid storytelling and high-impact statistics, it shifts the narrative from digital ambition to data-driven delivery.
CI&T FLOW combines strategic consulting, responsible AI governance, advanced data capabilities, and precision engineering to modernize legacy systems, automate operations, and accelerate innovation. Unlike experimental AI tools, FLOW delivers measurable results with security and scalability across any business environment. “This campaign is about showing the market that CI&T FLOW isn’t about experimentation - it’s about delivering meaningful results, clearly and consistently,” said Nick Curran, Chief Growth Officer at CI&T.
The campaign features anonymized case studies showcasing transformative outcomes:
A European coffee chain reduced digital workflow execution from six hours to under 60 seconds.
A global bank saved 455 hours and doubled delivery speed by modernizing legacy systems.
A beverage company cut development planning from hours to 24 minutes, achieving 82% productivity gains.
A telecom provider accelerated solution delivery by 5x, completing projects in 12 months versus the industry’s five-year standard.
Building on CI&T’s prior campaign addressing digital complexity’s emotional toll, “Magic Meets Maths” emphasizes evidence-based results. Its bold visuals and concise impact cards illustrate how creativity and technical capability turn complexity into clarity, delivering measurable value to industries like retail, financial services, telecommunications, and consumer goods.
CI&T’s “Magic Meets Maths” campaign positions FLOW as a game-changer in enterprise AI, proving that generative AI can deliver consistent, scalable results. By addressing real-world challenges, CI&T is redefining how businesses achieve transformation in a competitive landscape.
CI&T is an AI and tech acceleration partner. We help businesses navigate the complex, changing European technological landscape to unlock real, measurable impact with digital-first solutions. CI&T brings a 30-year track record of helping clients deliver accelerated impact through tech-integrated business solutions, with deep expertise across AI, strategy, customer experience, software development, cloud services, data and more. As one of the world's first digital native companies, innovation is in our DNA, helping us empower clients to win by embedding digital maturity into the heart of their operations. With over 7,400 employees across 10 countries, we combine the expertise of a global business with an entrepreneurial mindset to drive transformation at scale and turn strategy into action.
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