Bria, a leading visual generative AI platform-as-a-service (PaaS) for enterprises, has announced a strategic investment from Bright Pixel Capital as an extension of its $40 million Series B funding round. This partnership, led by Red Dot Capital with participation from Maor Investment, Entrée Capital, GFT Ventures, Intel Capital, and In-Venture, will accelerate Bria's AI technology expansion, emphasizing transparency, control, and privacy in visual content creation across industries like advertising, media, retail, gaming, and e-commerce.
Bria's PaaS enables businesses to generate high-quality visual assets tailored to their needs, mitigating IP infringement and privacy risks. Trained on 100% licensed data from over 30 partners, the platform includes a unique attribution engine that compensates content creators and data owners, fostering a transparent ecosystem for commercial AI use. With full access to source code, weights, APIs/SDKs, and pre-built pipelines, enterprises can customize AI building blocks for precise, on-brand outputs using ControlNets, LoRAs, and LCMs. The solution offers IP/privacy indemnity, EU AI Act compliance, and flexible terms leveraging cloud commitments.
The funding will enhance fine-tuning tools, personalize content, and extend the patented attribution engine to music and text media. This supports Bria's mission to redefine scalable content creation while adhering to data privacy and copyright laws. Dr. Yair Adato, Founder and CEO of Bria, stated: “At Bria, we're committed to building a responsible, flexible, and scalable AI platform that empowers enterprises to leverage generative AI safely. With the support of Bright Pixel, we are well positioned to scale globally at the intersection of creativity and technology, magnifying our impact and delivering responsible, world-class AI solutions that empower both businesses and creators.”
Daniela Coutinho, Principal at Bright Pixel, added: “Bria is setting a new standard for how companies create and deliver visual content. As AI becomes increasingly ubiquitous in the modern enterprise, Bria's state-of-the-art technology and legal-first approach make it an invaluable solution for businesses, ensuring compliance with evolving AI regulations. We're thrilled to support Bria at this critical juncture in their growth as they lead the charge in responsible generative AI.”
Bria's platform integrates seamlessly with tools like Adobe Photoshop, Figma, and AWS, facilitating AI-driven workflows without compromising control. Trusted by leading enterprises in advertising, gaming, media, and retail, Bria pioneers premium content generation where visual AI, data ownership, and artistic contributions create sustainable value.
Bria's visual generative AI platform-as-a-service (PaaS) enables developers, product teams, and enterprises to build commercial-ready content. Our foundation models, trained on 100% licensed data from 30+ partners, ensure legal compliance with proper attribution to data owners and artists. Bria provides technical teams full access to source code and weights, production-grade APIs/SDKs, and the flexibility to incorporate these AI building blocks into their preferred builder environments. Bria's pre-built pipelines offer the fastest path to market-ready visual AI implementation. At the same time, advanced teams leverage our ControlNets, LoRAs, and LCMs for pixel-perfect precision and maximum control over visual outputs. Bria offers complete IP/privacy indemnity and EU AI Act-compliant architecture with flexible commercial terms that leverage existing cloud commitments. Leading advertising, gaming, media, and retail enterprises rely on Bria to deliver precise, on-brand visual content at scale. Looking ahead, Bria is pioneering the future of premium content generation—where visual AI, data ownership, and artistic contribution coexist to create sustainable value. For more information, visit Bria.ai.
Bright Pixel Capital is the technology investment arm of the multinational group Sonae. With special focus on cybersecurity, infrastructure software, retail technologies, business applications and emerging tech, it has a portfolio of more than 60 companies, from early to growth stages. Bright Pixel acts as a partner that brings specialized know-how, global footprint, and a wealth of experience in helping companies from early stage to IPO.
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