BlueConic, a leading Customer Growth Engine, announced on May 7, 2025, the integration of two generative AI capabilities into its Customer Data Platform (CDP). Built on Amazon Bedrock, these chat-based AI assistants enhance personalization and predictive modeling, enabling marketing and data teams to create tailored experiences and deploy models faster without coding expertise, streamlining workflows and driving revenue growth.
BlueConic launches generative AI assistants for its CDP platform.
Dialogue assistant creates personalized content using natural language.
AI Workbench companion simplifies predictive model development.
Built on Amazon Bedrock, aligns with brand styling and web standards.
Reduces time for content creation and model deployment significantly.
Supports real-time, data-driven customer engagement strategies.
BlueConic’s GenAI-powered Dialogue assistant transforms how marketers deliver 1:1 personalization. Previously, creating tailored on-site Dialogues required extensive HTML, CSS, and design support, causing delays. Now, marketers can use natural language to generate and update Dialogues in minutes, with the AI ensuring alignment with brand styling and web standards. “Real-time personalization should be a growth driver, not a production challenge,” said Leonardo Carbonara, VP of Product at BlueConic. This tool empowers teams to test and scale personalized content efficiently, reducing dependency on technical resources.
The enhanced AI Workbench introduces a generative AI companion that accelerates model development. Features like in-notebook code completion, CDP-specific recommendations, and new APIs for Chat Completion and Text Embeddings enable data teams to build smarter models quickly. These advancements streamline predictive modeling across the customer lifecycle, helping organizations leverage unified customer data for actionable insights without complex workflows.
By embedding AI directly into the CDP, BlueConic removes friction from marketing execution. The Dialogue assistant and AI Workbench companion integrate seamlessly with existing tools, allowing teams to act on insights in real time. This approach supports agile, data-driven engagement, enabling marketers to respond swiftly to customer needs and market dynamics while maintaining brand consistency.
This launch follows BlueConic’s recent advancements, including the native integration of interactive experiences within the CDP and the AI Canvas interface for streamlined use cases like cart abandonment. These innovations reinforce BlueConic’s vision of an AI-powered, insight-led platform that drives growth across the customer lifecycle, from acquisition to retention.
BlueConic’s generative AI capabilities position it as a leader in customer data management, empowering organizations to deliver personalized, revenue-driving experiences with speed and precision. By reducing technical barriers and enhancing workflow efficiency, BlueConic is transforming how businesses harness customer data for competitive advantage.
BlueConic is the leading Customer Growth Engine, helping brands unlock the full value of their customer data. By combining AI-powered intelligence with real-time activation, BlueConic enables businesses to drive growth, increase retention, and optimize revenue. More than 500 brands including ASICS, Forbes, Heineken, L'Oréal, Mattel, Michelin, Telia Company, and Unilever use BlueConic to create meaningful relationships and drive long-term business impact.
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