Blis, a leading provider of advertising solutions, has launched Blis AI, an innovative AI-powered media planning tool designed to revolutionize campaign planning. By transforming simple briefs into qualified, ready-to-activate audiences, Blis AI eliminates the manual complexities of traditional workflows, offering marketers a faster, privacy-focused solution.
Blis AI streamlines media planning with natural language inputs.
Delivers up to three ready-to-activate audience recommendations.
Leverages location, lifestyle, purchase, and behavioral data.
Eliminates reliance on identifiers for privacy-first targeting.
Now available in the US and UK, with more markets to follow.
Marks Blis’ biggest launch since T-Mobile acquisition.
Blis AI simplifies the labor-intensive process of media planning by using natural language inputs to generate up to three audience recommendations. Each recommendation is backed by a transparent rationale, drawing on Blis’ robust dataset of location, lifestyle, purchase, and behavioral insights. This approach ensures marketers can quickly move from campaign brief to actionable audiences, saving time and enhancing precision.
Integrated into Blis’ Audience Explorer platform, Blis AI operates without relying on identifiers, aligning with a privacy-first future. The tool uncovers audience combinations often missed in traditional planning, enabling marketers to target more effectively while respecting consumer privacy. This makes Blis AI a forward-thinking solution in the evolving advertising landscape.
“This is the first planning tool built for the way marketers actually work,” said Aaron McKee, Chief Technology Officer at Blis. “It takes what was previously a fragmented, manual process and makes it fast, explainable, and outcome-focused. You can go from brief to audience in seconds – and with more confidence.” The launch, following Blis’ acquisition by T-Mobile Advertising Solutions, strengthens T-Ads’ full-funnel ecosystem, combining data, media, and measurement for better outcomes.
“Audience targeting should align with a comprehensive campaign strategy, encompassing clear objectives and measurable outcomes,” said Alex Boras, President of Blis. “Blis AI helps marketers challenge assumptions, uncover new opportunities, and plan smarter, all in record time.” Available now in the US and UK, with plans for further market expansion, Blis AI empowers marketers to achieve smarter, faster campaign planning.
This launch positions Blis as a leader in AI-driven advertising solutions, offering tools that enhance efficiency and deliver measurable results. As part of T-Mobile’s advertising ecosystem, Blis AI sets a new standard for privacy-conscious, outcome-focused media planning.
Blis is a radically different advertising platform that structures data based on geography rather than identity, linking real-world actions to digital behaviors. Our advanced omnichannel targeting capabilities enable advertisers to connect with audiences often missed by ID-based solutions, ensuring greater accuracy and efficiency. Blis remains at the forefront of innovation, delivering future-proof technology that drives measurable performance and helps advertisers reach and engage audiences across all screens. Founded in the UK in 2004, Blis employs over 300 global employees across 14 offices in 11 countries.
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