Birdeye has introduced Search AI, a pioneering platform designed to help multi-location brands excel in Generative Engine Optimization (GEO), the AI-era equivalent of SEO. Powered by BirdAI, Search AI ensures brands stay visible, accurate, and competitive in AI-driven search results, addressing the limitations of traditional SEO in a rapidly evolving digital landscape.
As AI engines reshape how consumers discover businesses, traditional SEO is no longer sufficient. “Brands can no longer afford to ignore GEO. AI engines now decide what people see,” said Adam Dorfman, AVP of Product Management and AI Search at Birdeye. Search AI enables brands to analyze consumer prompts, track visibility, audit AI-generated data accuracy, and monitor sentiment, ensuring they remain competitive.
AI engines rely on public content, citations, sentiment, and user intent, marginalizing traditional long-tail directory sites. “AI & Web search appear to rely more heavily on relevant recent content from community sites like Reddit, Quora, and niche forums,” noted Andrew Shotland of LocalSEOGuide.com. Without GEO, even SEO-optimized brands risk fading from AI answers.
Search AI is tailored for marketing teams managing multiple locations, offering:
The Search Optimization Agent, currently in closed beta, continuously analyzes prompts and citations, enabling brands to maintain a strong AI presence with one-click approvals. This aligns with Birdeye’s broader vision of autonomous, outcome-driven marketing, first outlined in 2024. Search AI ensures brands remain discoverable in an AI-dominated search landscape, driving engagement and trust.
Birdeye is the leading agentic marketing platform for multi-location brands, leveraging custom LLMs to automate workflows across reviews, listings, social media, and surveys. Trusted by over 200,000 businesses, Birdeye enhances local presence and customer experiences globally.
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