aytm (Ask Your Target Market) has announced the launch of Conversation AI, a major advancement to its insights technology platform and the Skipper suite of AI-enabled research tools. The new solution enables researchers to conduct dynamic, AI-driven interviews at scale—moving beyond static survey questions to capture rich, conversational data that can be systematically analyzed and quantified.
aytm launches Conversation AI to enhance qualitative research at scale.
Enables AI-driven, dynamic interviews across large respondent groups.
Captures richer data including emotions, reasoning, and context.
Automatically codes and quantifies themes for structured analysis.
Integrates with Skipper for visualization and sentiment tracking.
Bridges qualitative depth with quantitative efficiency.
Traditional surveys often fall short when it comes to understanding the “why” behind consumer behavior. Conversation AI addresses this by using advanced natural language processing to simulate natural dialogue between AI assistants and respondents. Instead of one-way questioning, the platform enables responsive, back-and-forth exchanges that explore context, emotion, and reasoning in greater depth.
“Capturing genuine human perspective often requires a real conversation, not just a simple Q&A,” said Lev Mazin, CEO of aytm. “Conversation AI is designed to facilitate that natural back-and-forth dialogue, probing deeper into the 'why' behind responses—allowing researchers to reveal qualitative depth at quantitative scale, all in the same project.”
The platform introduces several advanced features for researchers, including:
Dynamic AI interviews: Responsive, human-like dialogues that adapt in real time.
Richer contextual data: Capture nuances, emotions, and decision drivers.
Concurrent exploration: Conduct deeper interviews simultaneously across multiple respondent groups.
AI-powered coding and quantification: Automatically identify and chart key themes emerging from qualitative responses.
As Mazin noted, “It's not just about having deeper conversations at scale, but also about making sense of rich, unstructured data with the utmost efficiency. Conversation AI facilitates the dialogue, and then, with Skipper's help, structures those qualitative findings into quantifiable themes.”
After conversations are conducted, Skipper, aytm’s AI research companion, processes responses to identify, code, and quantify emergent themes. This makes it possible to:
Visualize qualitative patterns.
Track sentiment and consumer tone.
Integrate qualitative insights into broader quantitative analysis.
By bridging qualitative richness with quantitative efficiency, Conversation AI delivers on the promise of qual insights at quant scale—empowering researchers to make faster, more accurate, and data-driven decisions.
aytm (Ask Your Target Market) is a leading insights platform that combines innovative technology with powerful research tools to help organizations better understand consumer behavior. Through its AI-enabled solutions, including the Skipper research companion, aytm provides businesses with the ability to capture, analyze, and act on consumer insights at scale.
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