AUDIENCEX, a leader in performance marketing, announced three transformative innovations on May 15, 2025: Admatx, PriceFix, and AXi Simulator. These advancements leverage AI, data science, and predictive analytics to deliver measurable growth for brands and agencies navigating a challenging Q2 with tighter budgets. By enhancing automation and performance predictability, AUDIENCEX empowers marketers to achieve superior ROI in a volatile economic landscape.
AUDIENCEX launches Admatx, PriceFix, and AXi Simulator for marketing.
Admatx integrates with The Trade Desk’s Kokai for AI-driven media buying.
PriceFix guarantees fixed CPA with real-time campaign optimization.
AXi Simulator uses agentic AI to cut validation cycles by 75%.
Innovations target stability, scale, and ROI in uncertain markets.
Tools streamline workflows and enhance performance predictability.
Admatx, AUDIENCEX’s proprietary DSP, empowers brands and agencies with direct control over omnichannel campaigns. Integrated with The Trade Desk’s Kokai infrastructure, it leverages AI for automated media buying, enhanced contextual targeting, and real-time adaptability. Supporting CTV, video, display, native, and audio, Admatx enables full-funnel campaigns with intelligent automation, ensuring transparency and continuous performance optimization.
PriceFix addresses marketers’ demand for predictable outcomes by guaranteeing fixed CPA across cross-channel campaigns. Using advanced predictive modeling, it locks in performance-based pricing, with AUDIENCEX assuming the risk. Real-time adjustments, driven by margin modeling, CRM integrations, and historical benchmarks, maximize ROI. Comprehensive support, from onboarding to quarterly reviews, ensures consistent results.
Part of the AUDIENCEX Intelligence (AXi) suite, AXi Simulator employs agentic AI to create synthetic personas, simulating consumer behavior across thousands of marketing scenarios. It reduces validation cycles from eight weeks to 12 days, cutting research costs by 75%. By modeling psychographic and behavioral data, it ensures message resonance and uncovers new audience segments, minimizing risks before launch.
“By streamlining workflows, enhancing real-time market responsiveness, and automating complex decision-making processes, AUDIENCEX is helping its agency and brand clients scale faster, reduce waste, and consistently outperform legacy approaches,” said Brittany Wray, VP Product and Technology at AUDIENCEX. These innovations reflect a shift toward intelligent automation, enabling marketers to navigate economic uncertainty with agility and precision.
“As the media landscape grows more complex, we’re delivering tools that don’t just adapt to change—they anticipate it,” said Jason Wulfsohn, Co-Founder of AUDIENCEX. The trio of Admatx, PriceFix, and AXi Simulator positions AUDIENCEX as a leader in redefining performance marketing. By harnessing AI and predictive technologies, these tools ensure every marketing dollar delivers measurable, scalable outcomes, even in a down economy.
AUDIENCEX is an AI-enabled, performance-first programmatic advertising partner built to deliver results for challenger brands and independent agencies. Their expert teams deploy holistic strategies throughout the digital ecosystem, engaging the right audiences with predictive analytics, custom algorithms and automated optimization to drive scalable performance throughout the purchase funnel, across channels and devices. Named one of the fastest-growing companies in America by Deloitte, Inc., The Financial Times and the Los Angeles Business Journal, AUDIENCEX is headquartered in Los Angeles and operates remotely throughout North America, including New York and Dallas.
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