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  • Enterprise AI

Zapier Launches Copilot AI and Governance Upgrades


Zapier Launches Copilot AI and Governance Upgrades
  • by: Source Logo
  • |
  • September 30, 2025

Zapier, the leading AI orchestration platform connecting over 8,000 applications, has introduced significant enhancements to empower organizations in leveraging AI for business impact. The updates include the launch of Copilot, a unified AI assistant; democratization of advanced tools like Tables and Interfaces; robust enterprise governance features; Model Context Protocol (MCP) integration for secure AI agent connectivity; and more than 30 new AI integrations.

Quick Intel

  • Zapier debuts Copilot, a conversational AI assistant that discovers workflow opportunities and builds automations using natural language across 8,000+ integrations.
  • Tables database and Interfaces form-building tools are now free in all plans, previously add-ons starting at $20/month, enabling full AI orchestration access.
  • Enterprise Admin Hub provides centralized visibility into usage, quotas, permissions, and account health for scalable governance in large organizations.
  • Model Context Protocol (MCP) allows AI agents like ChatGPT and Claude to securely interact with business systems via Zapier's trusted integrations.
  • Added 32 new AI connections, including Perplexity, Cursor, and Amazon Bedrock, expanding to over 450 AI integrations for diverse industry use cases.
  • Unveiled at ZapConnect conference, these features position Zapier as the central hub for enterprise AI deployment and automation.

Zapier Unveils Copilot for Conversational Workflow Automation

At its ZapConnect user conference, Zapier revealed Copilot, a versatile AI assistant integrated throughout the platform. This feature enables users to identify automation opportunities and construct workflows through intuitive natural language interactions. By understanding platform-wide context and retaining chat history, Copilot facilitates the creation of complex automations tailored to specific needs, such as lead management or press release distribution.

Accessible to non-technical users, Copilot leverages Zapier's extensive ecosystem of 8,000+ integrations, making enterprise-grade AI orchestration straightforward and efficient. This innovation addresses the growing complexity of AI tool management, allowing teams to uncover hidden productivity gains without extensive coding.

Democratizing Advanced Tools with Free Access

In a move to broaden AI capabilities, Zapier has incorporated its Tables database product and Interfaces form-building tool into every subscription plan at no extra cost. Previously available as premium add-ons starting at $20 per month, these features now form the foundation of comprehensive automation systems. Users can seamlessly combine data storage, custom interfaces, and workflow triggers alongside traditional app-to-app Zaps.

This inclusion ensures that organizations of all sizes can fully harness AI orchestration, fostering innovation in areas like data synchronization and customer engagement without barriers to essential tools.

Chris Geoghegan, Vice President, Product, at Zapier, explained: "Organizations are dealing with AI tool overload just like they faced software overload a decade ago. Copilot doesn't just help you build automations; it helps you find opportunities you never knew existed. We're making powerful AI orchestration as easy as having a conversation, whether you're a business user getting more productive, or an IT team supporting the whole enterprise."

He added: "We realized that to truly deliver on AI orchestration, users need access to the full toolkit. Now every customer can build automation systems that include data storage, custom interfaces, and workflow triggers and not just app-to-app Zaps."

Enterprise Admin Hub Enhances Governance and Visibility

To support large-scale adoption, Zapier introduced the Enterprise Admin Hub, a unified console for IT administrators. This tool offers real-time insights into Zapier usage patterns, task quotas, access controls, and overall account performance, enabling proactive management as automation expands organization-wide.

By centralizing these controls, the hub aligns with enterprise demands for secure, governed AI deployments, helping IT teams scale from departmental pilots to company-wide implementations without compromising oversight.

Model Context Protocol Secures AI Agent Integrations

Zapier's support for Model Context Protocol (MCP) bridges AI agents with business applications securely. Tools like ChatGPT, Claude, and Gemini can now execute tasks—such as querying customer data or scheduling approvals—through Zapier's vetted integration library, avoiding risky direct connections.

This protocol enhances security by routing AI interactions via established channels, giving enterprises confidence in data access while unlocking advanced automation for strategic workflows.

Expanding AI Connections for Broader Ecosystem

The platform now boasts over 450 AI integrations following the addition of 32 new ones, including Perplexity, Cursor, and Amazon Bedrock. These enhancements solidify Zapier's role as the most interconnected AI orchestration solution, supporting nearly every industry and use case from productivity boosts to business transformation.

Coinciding with the second annual Zappy Awards, which celebrate customer automation successes, these updates underscore Zapier's commitment to driving measurable outcomes through intelligent, no-code workflows.

These advancements transform Zapier into a pivotal "central nervous system" for AI, enabling companies to automate intelligently, reduce errors, and accelerate growth across diverse operations.

About Zapier

Zapier is an AI orchestration platform that connects 8,000+ apps to help companies automate workflows and improve productivity. Since 2012, millions of users have trusted Zapier to automate everything from lead routing and data synchronization to customer conversations—all without writing code. By turning complex integrations into simple, point-and-click workflows, Zapier empowers teams of all sizes to focus on strategic work. From startups to Fortune 500 companies, organizations worldwide trust Zapier to streamline operations, reduce errors, and accelerate growth through intelligent automation.

  • ZapierAI CopilotAI OrcestrationEnterprise AIWorkflow Automation
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