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Zapier has announced the appointment of Brandon Sammut as its first-ever Chief People & AI Transformation Officer, signaling a strategic shift towards a human-centered model for business modernization. This new leadership role is designed to bridge the gap between AI technology and company culture, ensuring that AI transformation is treated as a people-centric initiative rather than just a technical one. The move establishes a blueprint for how organizations can empower employees and scale intelligent operations effectively.
Zapier has created a new C-level role, Chief People & AI Transformation Officer, filled by Brandon Sammut.
The role focuses on leading AI transformation through a talent and culture-first lens.
97% of Zapier employees now use AI in their daily work, demonstrating widespread internal adoption.
Internal teams have seen major gains, including a 25% reduction in month-end close time for Finance.
The company is hosting a webinar series to share its AI transformation strategy and playbook.
Customer case studies show significant time savings and revenue recovery using Zapier's AI automation.
The creation of this role challenges the conventional, infrastructure-heavy approach to AI adoption. Zapier's model is built on the belief that successful transformation is rooted in empowering people. CEO Wade Foster stated, “Every company is talking about AI transformation, but few are doing it well. While much focus is on AI tools, true transformation starts with people, culture, and leadership. And when teams use AI to radically pursue business and customer value, they don’t just automate tasks—they reimagine work."
The strategy is already yielding significant results across Zapier's own departments. The Finance team automated processes to cut month-end close time by 25%, while the Revenue Operations team saved the equivalent of 34 work weeks per month. Brandon Sammut, the new Chief People & AI Transformation Officer, explained the philosophy: “Done thoughtfully, AI transformation isn’t about replacing humans with machines. It’s about redesigning work in ways that boost efficiency, quality and, importantly, the experience of the people doing the work." This internal success is mirrored in customer results, with companies like the Portland Trail Blazers and Vendasta reporting massive efficiency gains and revenue recovery.
By formalizing this leadership position and sharing its playbook, Zapier is positioning itself not just as an automation tool provider, but as a strategic leader in the practical and human-centric application of AI within businesses.
Zapier is an AI orchestration platform that connects 8,000+ apps to help companies automate workflows and improve productivity. Since 2012, millions of users have trusted Zapier to automate everything from lead routing and data synchronization to customer conversations—all without writing code. By turning complex integrations into simple, point-and-click workflows, Zapier empowers teams of all sizes to focus on strategic work. From startups to Fortune 500 companies, organizations worldwide trust Zapier to streamline operations, reduce errors, and accelerate growth through intelligent automation.
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