VideoAmp has announced a strategic leadership transition, with President Tony Fagan appointed Chief Executive Officer effective January 6, 2026. This change underscores the company's intensified focus on innovation and AI-driven outcomes measurement, positioning its technical leadership to guide the next phase of growth in the advanced advertising landscape.
VideoAmp appoints current President Tony Fagan as its new Chief Executive Officer.
Outgoing CEO Peter Liguori remains on the board to support the company's long-term vision.
The transition highlights a strategic shift toward AI-driven growth and agentic optimization.
Fagan has overseen the evolution of VideoAmp's technology stack and outcomes architecture.
The company will accelerate investment in agentic AI for campaign performance and measurement.
This move reinforces VideoAmp's position as a tech-first leader in advanced audience measurement.
The CEO transition signals VideoAmp's commitment to deepening its technical and product-led strategy. Tony Fagan's elevation from President reflects the board's confidence in his ability to steer the company through its next "AI chapter," focusing on agentic optimization and intelligent technologies. Outgoing CEO Peter Liguori, who helped build market momentum and strengthen key partnerships, will continue to provide guidance as a board member.
Liguori stated: “As VideoAmp turns the page to its next, exciting AI chapter, I can think of no one more qualified to lead the company into the agentic future than Tony Fagan.” During his tenure as President, Fagan oversaw significant platform evolution, including advancements in VideoAmp's core technology stack and outcomes-driven architecture, which forms the foundation for this next phase.
Under Fagan's leadership, VideoAmp plans to aggressively advance its investment in agentic AI and optimization technologies. The goal is to provide advertisers, publishers, and agencies with smarter tools to navigate complexity and drive measurable campaign results. This direction builds on the company's established position in currency-grade measurement and advanced audiences.
“VideoAmp delivers a best-in-class tech stack for advanced audiences and outcomes measurement,” said Fagan. “We are investing heavily in agentic optimization to drive campaign performance against those outcomes.” The company has demonstrated substantial market adoption, with reported 880% year-over-year growth and extensive coverage across the TV publisher ecosystem.
VideoAmp's leadership change is a calculated move to align its executive vision with its product roadmap. By placing a technically focused leader at the helm, the company aims to accelerate the development and deployment of AI-powered solutions, ensuring it remains a critical player in the evolving future of advertising measurement and performance optimization.
About VideoAmp
VideoAmp is a media measurement company transforming advertising. By leveraging the power of currency-grade big data, VideoAmp’s solutions provide clients with access to advanced audiences and the ability to plan, optimize and measure media investments across platforms to drive successful outcomes. These solutions enable media sellers to increase the value of their inventory and advertisers to benefit from increased return on investment. VideoAmp has seen incredible adoption for its measurement and currency solutions with 880% YoY growth, 98% coverage of the TV publisher ecosystem, 11 agency groups and more than 1,000+ advertisers. VideoAmp is headquartered in Los Angeles and New York with offices across the United States.
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