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  • Enterprise AI

Viant Q2 2025: 18% Revenue Growth, CTV Surges


Viant Q2 2025: 18% Revenue Growth, CTV Surges
  • by: Source Logo
  • |
  • August 12, 2025

Viant Technology Inc., a leader in AI-powered programmatic advertising, announced its Q2 2025 financial results, showcasing robust growth and strategic advancements. With a focus on connected TV (CTV) and AI-driven solutions, the company continues to strengthen its position in the competitive ad tech landscape.

Quick Intel

  • Viant reports Q2 2025 revenue of $77.9M, an 18% year-over-year increase, driven by strong ad tech performance.

  • Gross profit rises 17% to $35.9M, reflecting operational efficiency in programmatic advertising.

  • Adjusted EBITDA grows 18% to $11.3M, maintaining a 23% margin in the AI advertising sector.

  • Record CTV ad spend accounts for 45% of total platform spend, boosting digital advertising growth.

  • ViantAI’s new phase enhances reporting with on-demand insights for advertisers.

  • $100M share repurchase program expanded, signaling confidence in ad tech market leadership.

Financial Performance Highlights

Viant Technology delivered a strong Q2 2025, with revenue reaching $77.9 million, an 18% increase from $65.9 million in Q2 2024. Gross profit grew 17% to $35.9 million, up from $30.7 million, while net income rose 20% to $1.8 million. Non-GAAP metrics showed contribution ex-TAC up 16% to $48.4 million and adjusted EBITDA up 18% to $11.3 million, maintaining a 23% margin. Non-GAAP net income increased 11% to $8.0 million, with non-GAAP earnings per share of Class A common stock at $0.10 (basic) and $0.09 (diluted), reflecting solid financial health in the programmatic advertising space.

CTV and AI Drive Market Momentum

Connected TV (CTV) emerged as a key growth driver, with ad spend accounting for approximately 45% of total platform spend, a record for Viant. The company’s CTV Direct Access premium publisher program, integrating with major platforms like Disney and Roku, enhances advertiser efficiency by reducing supply-side fees. Additionally, Viant launched the third phase of its ViantAI product suite, AI Measurement and Analysis, designed to provide on-demand insights, revolutionizing reporting for advertisers. These advancements strengthen Viant’s competitive edge in AI-powered advertising and audience addressability solutions like Household ID and IRIS_ID.

Leadership and Strategic Initiatives

Tim Vanderhook, Co-Founder and CEO, highlighted the company’s success, stating, “Viant delivered record second quarter results, with revenue, contribution ex-TAC and adjusted EBITDA each increasing by a strong double-digit rate year-over-year. Our innovative solutions are resonating across the marketplace, leading to unprecedented engagement with major U.S. advertisers.” CFO Larry Madden added, “We are pleased to deliver strong second quarter performance. We generated year-over-year revenue growth of 18%, contribution ex-TAC growth of 16%, and adjusted EBITDA growth of 18%. We are encouraged by a robust pipeline of new business opportunities, amongst major U.S. advertisers, who are increasingly recognizing the value of Viant’s unique CTV offering, advanced addressability solutions and AI product suite.” The company also expanded its share repurchase program, buying back 3.8 million shares for $50.2 million from May 2024 to August 2025, and appointed ad-tech veteran Brett Wilson to its board, enhancing strategic oversight.

Future Outlook and Market Position

For Q3 2025, Viant projects revenue between $83.5 million and $86.5 million, a 6% year-over-year growth at the midpoint, with contribution ex-TAC expected at $51.0 million to $53.0 million. Adjusted EBITDA is forecasted at $14.0 million to $15.0 million, despite a slight projected decline due to growth investments. With a cash reserve of $172.8 million and no debt, Viant is well-positioned to capitalize on its $250 million pipeline of ad spend opportunities with major U.S. advertisers, reinforcing its leadership in programmatic advertising and AI-driven ad tech solutions.

Viant’s Q2 2025 performance underscores its ability to drive growth through CTV and AI innovations, positioning it for continued success in the evolving digital advertising market. The company’s strategic focus and financial discipline ensure it remains a top contender in the ad tech industry.

 

About Viant

Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Viant’s omnichannel platform built for connected TV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s AI Excellence Award. 

  • Viant TechnologyQ22025Ad TechProgrammatic AdvertisingCTV
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