Viant Technology Inc., a leader in Connected TV (CTV) and AI-powered programmatic advertising, has partnered with AdTegral, a programmatic media solutions provider, to expand access to its award-winning demand-side platform (DSP). This strategic collaboration, announced on August 21, 2025, introduces a co-managed, performance-optimized model that eliminates spend minimums, enabling small and mid-sized businesses (SMBs) to leverage Viant’s advanced advertising technology.
Viant partners with AdTegral to enhance SMB access to its DSP.
Offers co-managed, performance-optimized programmatic advertising.
No minimum spend required, democratizing access for SMBs.
Supports CTV, desktop, mobile, audio, and DOOH channels.
AdTegral’s expert team manages campaign lifecycle for efficiency.
Targets retail, healthcare, and CPG with advanced AI tools.
Viant’s partnership with AdTegral marks the first certified integration of its DSP into a third-party platform, making its AI-powered advertising tools accessible to SMB agencies and brands. “Our collaboration with AdTegral supports Viant’s mission to deliver smarter, scalable, outcomes to small and mid-market advertisers,” said Josh Hare, EVP of Sales at Viant. “By combining Viant’s advanced platform with AdTegral’s hands-on activation model, advertisers gain a powerful solution that drives efficiency, precision and measurable impact.” This model eliminates traditional barriers like high spend minimums, enabling SMBs to tap into Viant’s robust identity graph and real-time measurement capabilities.
AdTegral, known for its data-driven approach, brings a certified programmatic team from the agency Aletheia to manage the entire campaign lifecycle. This ensures a seamless experience from onboarding to optimization. “Viant’s platform—powered by a robust identity graph, AI-driven tools and advanced reporting solutions—represents the future of programmatic advertising,” said Patrick Derdeyn, SVP of Business Development at AdTegral. “We’re proud to partner exclusively with the Viant DSP to bring these capabilities to advertisers seeking immediate impact and long-term strategic advantage through expert-led media execution.” The partnership focuses on delivering measurable results across retail, healthcare, and consumer packaged goods (CPG) sectors.
Viant’s DSP supports omnichannel targeting across CTV, desktop, mobile, audio, and digital out-of-home (DOOH), providing SMBs with flexible, high-impact advertising options. The co-managed model integrates AdTegral’s hands-on expertise with Viant’s advanced reporting and AI-driven tools, ensuring campaigns are optimized for performance and transparency. This collaboration sets a new standard for programmatic advertising efficiency, particularly for SMBs seeking cost-effective, scalable solutions.
The Viant-AdTegral partnership empowers SMBs to compete in the programmatic advertising space with enterprise-grade technology. By combining Viant’s AI-powered DSP with AdTegral’s expert management, this collaboration drives efficiency, transparency, and measurable outcomes for advertisers in key verticals.
Viant Technology Inc. (NASDAQ: DSP) is a leader in CTV and AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Viant’s omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best AI-Powered Advertising Solution and Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s AI Excellence Award.
AdTegral delivers engineered programmatic solutions committed to trust, transparency, and reliability with a data-driven hands-on approach to programmatic media buying and measurement. Our experts ensure every campaign is optimized for maximum efficiency, precision, and impact. We leverage historical performance data, trend analysis, and predictive modeling to identify what’s working—and what’s not—allowing us to pivot swiftly and continuously improve campaign efficiency.
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