USU GmbH, a leading provider of IT and customer service management solutions, has acquired Mayday, France’s top AI-powered knowledge management provider, to strengthen its position as the European market leader. Announced on September 11, 2025, this strategic move enhances USU’s portfolio with Mayday’s advanced AI, UX/UI, and rapid-deployment capabilities, aiming to set a new standard for customer and IT service excellence.
USU acquires Mayday to bolster its knowledge management leadership in Europe.
Mayday’s AI-driven platform complements USU’s existing offerings.
Combined strengths target scalability, innovation, and seamless ITSM integration.
USU dominates DACH region; Mayday leads in France with UK expansion plans.
Acquisition supports AI-driven automation and enhanced user experience.
50 Mayday team members to integrate into USU, ensuring solution continuity.
The acquisition unites USU’s dominance in the DACH region with Mayday’s leadership in France, aligning their shared vision: “No KM = No AI.” Mayday’s platform, recognized as one of the world’s most advanced, enhances USU’s portfolio with cutting-edge AI automation, best-in-class UX/UI, and fast time-to-value. “With the acquisition of Mayday, we are marking an important milestone in our continued growth in the field of knowledge management,” said Dr. Benjamin Strehl, CEO of USU GmbH. “By combining our strengths, we will unlock new customer segments, increase our international market penetration, and sustainably expand our market share.”
Mayday, founded in 2020, empowers one in five customer service advisors in France and operates in 20 countries. Its AI platform streamlines knowledge management, enhancing employee efficiency and customer experience. “Our vision has always been to transform customer service through intelligent knowledge management,” said Damien Popote, CEO and Co-Founder of Mayday. “By joining the USU Group, we can scale this vision globally while turning our combined strengths into a growth accelerator.” The integration of Mayday’s 50 team members ensures continuity for customers while introducing innovative add-ons.
Analyst reports highlight the growing adoption of AI-driven knowledge management solutions, a trend both USU and Mayday have anticipated for years. The acquisition positions USU to capture new market share across Europe, leveraging Mayday’s planned UK expansion. By combining AI-powered automation, seamless ITSM integration, and customer-centric expertise, the partnership creates unique opportunities for scalability and cross-selling, setting a benchmark for digital customer service.
While the acquisition strengthens USU’s European presence, integrating Mayday’s operations and aligning cultural values will be critical to success. The emphasis on AI-driven solutions aligns with market trends, but execution risks, such as maintaining solution continuity and managing customer expectations during integration, remain. Additionally, competition in the knowledge management space is intensifying, requiring USU to differentiate its offerings to sustain leadership.
USU GmbH provides software and service solutions for IT and customer service management, optimizing IT resources in the cloud and AI era. Its AI-powered platform delivers consistent information across communication channels, trusted by organizations worldwide for transparency and control over hybrid IT environments.
Founded in 2020, Mayday is France’s leading knowledge management provider, trusted by one in five customer service advisors and active in 20 countries. Its AI platform empowers enterprises to manage and deliver knowledge efficiently, enhancing employee performance and customer experience.
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