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U.S. enterprises are shifting from experimental AI and analytics projects to fully integrated, enterprise-wide programs, building unified operating models to drive measurable business value from data amid rising AI investments and complex IT environments.
According to the 2025 ISG Provider Lens® Advanced Analytics and AI Services reports for the U.S., large enterprises have moved beyond isolated pilots to embed analytics and AI capabilities across all core business systems. This shift responds to increasing IT complexity, with average software portfolios approaching 2,000 systems, making consistent data integration, governance, and lifecycle management essential.
Enterprises are partnering with service providers on initiatives that combine data modernization, advanced analytics, and AI to create unified foundations supporting predictive analytics and ambitious AI objectives.
“U.S. enterprises are no longer experimenting with analytics and AI at the margins,” said Kathy Rudy, partner, ISG Data, Analytics and Technology Office. “They are embedding these capabilities into how decisions are made, processes are automated and performance is measured across the organization.”
AI has become central to digital transformation, with spending as a share of IT budgets nearly tripling over two years to approach 6 percent. As AI transitions from pilots to production-scale deployments, organizations are reevaluating data, analytics, and AI usage across business lines. Many large enterprises now implement formalized operating models for advanced analytics and AI (AAAI), centralizing leadership, governance, and architectural ownership.
Midsize enterprises often pursue hybrid models that combine central coordination with domain-level autonomy, enabling faster progress tailored to specific business needs. Midsize service providers support this approach with accelerators, pre-configured data models, and adaptable migration frameworks.
Specialist providers are emerging as key partners, particularly for high-precision or regulated data such as customer data, supply chain telemetry, competitive intelligence, and clinical datasets. These providers deepen expertise in verticals including healthcare, financial services, manufacturing, and digital commerce to deliver targeted business value.
“Enterprises are under increasing pressure to connect analytics and AI investments to measurable business results,” said Gowtham Sampath, principal analyst, ISG Research, and lead author of the report. “The organizations making progress are those that treat data, analytics and AI as a continuous operational capability rather than a series of projects.”
The reports highlight the critical role of change readiness, process reengineering, and demand for consumption-based or outcome-linked pricing in successful AAAI initiatives.
The Large and Midsize report evaluates 60 providers across four quadrants and names Accenture, Apexon, Atos, Brillio, Capgemini, Cognizant, EXL, Genpact, HARMAN, HCLTech, Hexaware, HTC Global Services, IBM, Infosys, Innova Solutions, Mphasis, Persistent Systems, TCS, Tech Mahindra, Unisys, UST, Virtusa, and Wipro as Leaders in two quadrants each, with Stefanini as a Leader in one. Coforge and DXC Technology are named Rising Stars in two quadrants each.
The Specialist report assesses 21 providers and names Fractal Analytics, Lingaro, MathCo, Quantiphi, Tiger Analytics, Tredence, and WNS Analytics as Leaders in two quadrants each, with Evalueserve as a Leader in one. Sigmoid is named a Rising Star in two quadrants.
Capgemini is recognized as the global ISG CX Star Performer for 2025 in advanced analytics and AI services based on highest customer satisfaction scores.
These findings underscore the accelerating maturity of analytics and AI in the U.S., positioning data-driven capabilities as foundational to sustained competitive advantage.
For more insights into the analytics and AI challenges faced by enterprises in the U.S., along with ISG’s advice for addressing them, see the ISG Provider Lens® Focal Points briefing here. The 2025 ISG Provider Lens® Advanced Analytics and AI Services — Large and Midsize report for the U.S. is available to subscribers or for one-time purchase on this webpage. The 2025 ISG Provider Lens® Advanced Analytics and AI Services — Specialist report for the U.S. is available on this webpage.
About ISG Provider Lens® Research
The ISG Provider Lens® Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.
About ISG
ISG is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world’s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.
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