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Treasure Data, a leading Intelligent Customer Data Platform (CDP), has been named a Strong Performer in The Forrester Wave: Customer Data Platforms for B2B, Q3 2025. This recognition highlights the platform’s ability to deliver AI-driven, real-time customer engagement, empowering enterprises to enhance personalization and accelerate revenue growth.
Treasure Data named Strong Performer in Forrester’s 2025 B2B CDP report.
Recognized for AI-enabled real-time engagement capabilities.
Highest scores in data source integrations and audience segmentation.
Offers scalable, flexible CDP for diverse B2B and B2B2C use cases.
Powers Informa’s IIRIS platform for unified data and personalization.
AI Agent Foundry enhances go-to-market team efficiency and precision.
The Forrester report, evaluating 11 B2B CDP providers, praises Treasure Data for its “abilities for AI-enabled real-time engagement.” According to the report, “Treasure Data is a good option for enterprises seeking a flexible CDP and abilities for AI-enabled real-time engagement.” The platform’s AI agents, powered by the Diamond Record—a persistent, real-time customer ID—enable go-to-market (GTM) teams to deliver hyper-personalized experiences, streamline operations, and drive pipeline growth.
Treasure Data earned the highest possible scores in data source integrations, known audience creation and segmentation, and performance and attribution reporting. The report highlights: “It has an impressive set of data source integration and ingestion capabilities. Treasure Data has strong, easy-to-use audiences with insightful dashboards present during segmentation. Its Treasure Insights module is a unique offering that provides out-of-the-box multitouch attribution.” These strengths make it a robust solution for enterprises managing complex data environments.
“We are incredibly proud to be recognized among the top vendors in the market by Forrester,” said Kaz Ohta, CEO and co-founder of Treasure Data. “We’ve architected our platform from the very beginning to satisfy the needs of both consumer brands and B2B companies. Treasure Data’s B2B and B2B2C customers gain a competitive advantage with trusted, accurate customer data and AI agents that enhance their ability to orchestrate hyper-personalized ABM and customer experiences.” This dual focus is further evidenced by Treasure Data’s Leader status in The Forrester Wave: Customer Data Platforms for B2C, Q3 2024.
Informa, a global leader in B2B events and digital services, leverages Treasure Data’s CDP to power its proprietary IIRIS platform, unifying data across over 30 markets. This integration has enabled Informa to enhance personalization, create new revenue streams, and facilitate seamless data sharing, demonstrating the platform’s ability to drive measurable business outcomes in complex B2B environments.
A Treasure Data survey of over 400 B2B data, marketing, CX, and IT leaders revealed that only 1% believe their CDP needs are fully met, underscoring the demand for comprehensive solutions. Treasure Data’s Intelligent CDP and AI Agent Foundry address these gaps by offering scalable, AI-driven tools that support GTM teams in delivering personalized experiences and achieving business goals.
Treasure Data’s recognition as a Strong Performer in The Forrester Wave: Customer Data Platforms for B2B, Q3 2025, reinforces its leadership in delivering scalable, AI-powered solutions for enterprise data management. By enabling real-time personalization and robust data integration, Treasure Data empowers B2B organizations to stay competitive in a data-driven world.
Treasure Data is the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI. Global brands across automotive, CPG, retail, entertainment, and more rely on Treasure Data to unify customer data, fuel real-time personalization, and drive measurable business outcomes.
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