New research from Jumio highlights a growing concern among global consumers about the travel industry's ability to safeguard their personal data against AI-powered fraud. As summer travel surges, nearly half of consumers express doubts about the industry's capacity to prevent identity theft and account takeover fraud, prompting calls for enhanced digital security measures.
44% of global consumers lack confidence in travel industry's fraud protection.
55% in the UK and 50% globally distrust sharing economy platforms' security.
69% of respondents view AI-powered fraud as a greater threat than traditional theft.
74% of consumers are willing to spend more time on identity verification in 2025.
Sharing economy platforms see 70% consumer willingness for verification time.
Travel industry urged to adopt advanced technologies to balance security and convenience.
The 2025 Online Identity Study by Jumio reveals that 44% of global consumers lack confidence in the travel industry's ability to protect against AI-powered fraud, such as identity theft and account takeover fraud. This distrust is even more pronounced in the sharing economy, with 55% of UK consumers and 50% globally expressing concerns about the security of vacation rentals and other travel-related gig economy services. As travelers share sensitive information like passports and driver's licenses to book flights, accommodations, and rental cars, the risk of fraud becomes a pressing issue during peak travel seasons.
The study underscores a broader global unease, with 69% of respondents stating that AI-powered fraud poses a greater threat to personal security than traditional identity theft. This perception reflects the increasing sophistication of scams, which exploit advanced technologies to compromise consumer data. The travel industry, reliant on digital transactions, faces heightened scrutiny to address these evolving threats effectively.
In response to these concerns, consumers are showing a greater willingness to invest time in identity verification to enhance their security. In 2025, 74% of global consumers indicated they would spend more time on verification processes for travel and hospitality platforms, up from 71% in 2024. Similarly, 70% are open to verification on sharing economy platforms, though there is a slight shift toward preferring quicker, less intrusive safeguards. This trend mirrors consumer behavior in higher-risk sectors like banking, where 80% are willing to prioritize security over convenience.
“Whether it’s an evacuation plan or a safe in every hotel room, the travel and hospitality industry know how to build the structures and processes customers need to feel safe. Now customers expect the same level of care for their personal data,” said Bala Kumar, chief product and technology officer at Jumio. The industry is under pressure to adopt new technologies that balance convenience with robust protection against AI-driven scams. Traditional security measures are no longer sufficient, as they add complexity without fully addressing modern fraud challenges.
As the travel industry navigates this trust crisis, implementing advanced identity verification solutions will be critical to restoring consumer confidence. By prioritizing seamless yet secure processes, businesses can better protect customers and strengthen their reputation in an increasingly digital landscape.
The Jumio 2025 Online Identity Study surveyed 8,001 adult consumers evenly distributed across the United States, the United Kingdom, Singapore, and Mexico. Censuswide fielded the survey between April 9 and April 24, 2025. Censuswide abides by and employs members of the Market Research Society which is based on the ESOMAR principles and are members of The British Polling Council.
Jumio helps organizations to know and trust their customers online. From account opening to ongoing monitoring, the Jumio Platform provides AI-powered identity intelligence anchored in biometric authentication, automation and data-driven insights to accurately establish, maintain and reassert trust.
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