Transparent Partners, a Chicago-based marketing services firm, has bolstered its leadership team to guide brands in realizing AI's potential through integrated audience intelligence, operations, and innovation. The firm, known for marketing technology and data strategy, announced the additions of Chris Marshall and Bryan Simkins earlier this year, and Jon Suarez-Davis as the first Chief Strategy Officer.
The new leaders bring expertise from agencies, brands, and tech providers. Marshall will advance audience strategies with AI, Simkins will enhance creative operations, and Suarez-Davis will shape strategy for AI outcomes. "This is the most exciting time to be in marketing, as AI is a catalyst for redefining how work gets done," said CEO Aaron Fetters. Their focus: Turning AI experiments into scalable performance.
Suarez-Davis, who led Krux through its Salesforce acquisition, emphasizes real-world AI application. "Marketers need partners who connect AI to outcomes," he said. With clients like NBA, Verizon, and Kellogg's, Transparent Partners operationalizes AI to reduce costs and drive growth, countering the MIT finding that 95% of AI initiatives fail to deliver returns.
Transparent Partners' expanded team positions it as a trusted guide for CMOs, reimagining operating models around AI for durable competitive advantages.
Transparent Partners is a Services-as-a-Solution company that helps enterprise brands transform their marketing capabilities with AI-driven solutions. Today's marketing organizations struggle with fragmented technology, underutilized data, and increasing pressure to drive measurable impact. AI and automation have the power to solve these challenges—but only when applied effectively. Transparent Partners delivers AI-powered services and embedded solutions that unlock the full potential of marketing technology and data. They help enterprise brands operationalize AI, automate workflows, optimize investments, and accelerate business growth.
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