Thoughtworks, a global technology consultancy, has been named a winner of Forrester’s 2025 B2B Return on Integration (ROI) Honors for its AI-driven marketing advancements. The award recognizes Thoughtworks’ success in aligning product, marketing, sales, and customer engagement to boost company performance.
Thoughtworks earns Forrester’s 2025 B2B ROI Honors.
Recognized for AI-powered multi-agent marketing insights platform.
Platform enhances go-to-market with real-time data and GenAI interface.
Improved win rates, client retention, and resource allocation.
Built on reengineered martech stack and Forrester’s KPI framework.
Honorees to be celebrated at B2B Summit EMEA, October 6-8, 2025.
Thoughtworks has been honored for its innovative multi-agent marketing insights application, built on a reengineered martech stack and data architecture optimized for AI agents. This platform leverages a conversational generative AI interface and a unified KPI framework based on Forrester’s models, enabling real-time performance reporting. The result is a more aligned go-to-market strategy, driving higher win rates, improved client retention, and expanded buying groups.
The shift from manual CRM reporting to AI-driven insights marks a significant leap for Thoughtworks. Julie Woods-Moss, Chief Marketing Officer, stated, “Now, we operate with AI-powered real-time performance data and reasoning. Rewiring our tech stack for agents and rearchitecting our data was an important first step to building an agentic marketing organization.” This transformation has streamlined resource allocation and enhanced marketing efficiency across the board.
The AI-powered platform has delivered measurable outcomes, including improved win rates and better client engagement. By integrating real-time data with insightful reasoning, Thoughtworks’ marketers can make data-driven decisions faster, aligning closely with the company’s growth priorities. The platform’s conversational GenAI interface empowers teams to adapt swiftly to market demands, setting a new standard for marketing excellence.
Thoughtworks will be celebrated at Forrester’s B2B Summit EMEA, held in London and virtually from October 6-8, 2025. On October 7, Natalie Drucker, Global Director of AI and Digital Strategy, and Karen Dumville, VP of GTM Operations, will join a keynote panel to discuss how Thoughtworks leveraged Forrester’s frameworks to build its AI-driven marketing solution. The session will highlight the platform’s role in driving enterprise success.
Thoughtworks’ recognition underscores its leadership in integrating AI, design, and engineering to solve complex business challenges. The company’s innovative approach positions it as a trailblazer in AI-driven marketing, paving the way for future-ready digital strategies.
Thoughtworks is a global technology consultancy that integrates design, engineering and AI to drive digital innovation. We are over 10,000 people strong across 47 offices in 18 countries. For 30+ years, we’ve delivered extraordinary impact together with our clients by helping them solve complex business problems with technology as the differentiator.
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