The Brief, formerly known as Creatopy, has rebranded and introduced the industry's first end-to-end "AI agency" platform, automating the full campaign lifecycle from market research to ad creation, publishing, and optimization. Serving nearly 10,000 brands including Lindt, lastminute.com, and AstraZeneca, this agent-based system reduces timelines by up to 90% and costs by 35%, enabling teams to generate 10x more content and accelerate launches.
The Brief's platform operates as a continuous loop of four specialized agents, mirroring a traditional agency structure: Strategy (Discover), Production (Create), Media (Launch), and Reporting (Optimize). This unified system eliminates tool-switching and repetitive tasks, ushering in "vibe marketing" where natural language prompts generate full campaigns, allowing teams to prioritize strategy and creativity.
Discover analyzes competitor ads on Meta, Google, and LinkedIn, revealing targeting, creative elements, and strategies, with collaborative moodboards for rapid ideation via AI chat. Create produces ads, photography, and videos from prompts, offering editing and bulk generation via live data feeds for personalization. Launch deploys campaigns across platforms with automatic compliance and dynamic adaptations to real-time signals. Optimize provides visual reports and recommendations, with future dynamic creative optimization to iterate based on performance.
"The Brief makes it continuous and intelligent, where insight flows into execution and performance fuels the next idea," said Tammy H. Nam, CEO of The Brief. "In this new era of vibe marketing, the teams who win won't be the ones with the biggest budgets, but those with the sharpest taste and boldest instincts."
Customers report significant efficiencies: up to 10x more content, 50% faster production, and 35% cost reductions. "With The Brief, we've cut out hours of manual work and can now generate personalized campaigns in minutes," said Laura Gomez, Head of Digital Design at lastminute.com. "Features like smart resizing and live data feeds allow us to scale faster while staying on brand."
The platform integrates with tools like Figma, Bynder, Orange Logic, Frontify, and Veeva, fitting into existing workflows without complexity. With quadrupled enterprise growth year-over-year, The Brief serves leaders like Tony's Chocolonely, the British Council, AstraZeneca, and The Economist, positioning it as a scalable solution for modern marketers.
The Brief's launch redefines marketing automation, blending human insight with AI execution to drive faster, more impactful campaigns. By unifying the lifecycle in one platform, it empowers brands to navigate fragmentation and reactivity, fostering continuous innovation.
The Brief is the AI agency for modern marketers. Our platform powers the entire campaign lifecycle, helping teams create on-brand assets, launch across channels, analyze performance and apply learnings to start again, smarter. Trusted by leading global brands, The Brief removes friction and transforms how marketers move from insight to execution to impact.
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