SugarCRM has been recognized as a Top CRM Provider in the 2025 CRM Industry Leader Awards for the fifth consecutive year, excelling in Best Sales Force Automation and Best Small and Midmarket CRM Suite categories. This accolade highlights SugarCRM’s AI-driven platform, designed to enhance sales efficiency and customer success in complex industries.
SugarCRM named Top CRM Provider for fifth year in 2025 Awards.
Honored in Best Sales Force Automation and Small/Midmarket CRM Suite.
Sugar Sell, enhanced by sales-i, drives upsell and churn prevention.
Platform praised for robust process management and AI capabilities.
Serves thousands of companies in 120+ countries, backed by Accel-KKR.
Focuses on manufacturing, technology, and relationship-driven sectors.
On September 8, 2025, SugarCRM was named a Top CRM Provider in the 2025 CRM Industry Leader Awards by CRM magazine, marking its fifth consecutive year of recognition. The awards, determined by an editorial panel with industry analysts, honored SugarCRM in the Best Sales Force Automation (SFA) and Best Small and Midmarket CRM Suite categories. Announced live by analysts Paul Greenberg and Brent Leary, the awards are featured in the September 2025 issue of CRM magazine. Clare Dorrian, SugarCRM’s Chief Marketing Officer, stated, “This award recognizes our commitment to building seller-first products for complex, relationship-driven markets.”
SugarCRM’s inclusion in the Best Sales Force Automation category was driven by its Sugar Sell solution, bolstered by the mid-2024 acquisition of sales-i. Judges noted that Sugar Sell “can guide sellers to hidden opportunities and identify cross-sell and upsell opportunities and changes in customer behaviors that might indicate a high churn risk.” Kate Leggett, vice president and principal analyst at Forrester Research, described SugarCRM as a “sales-first CRM system,” highlighting its robust process management, pipeline inspection tools, and support for renewals and subscriptions.
In the Best Small and Midmarket CRM Suite category, SugarCRM was praised for its strong roots in the SMB space, particularly in manufacturing and technology sectors. Rebecca Wettemann, CEO of Valoir, noted its “compelling value proposition” for SMBs, while Leggett called it a “straightforward, full-featured CRM” serving thousands of midmarket customers. The platform’s AI-powered, user-friendly interface breaks down silos, ensuring cohesive customer relationship management across sales, marketing, and service.
SugarCRM’s solutions, including Sugar Sell, sales-i, Market, and Serve, leverage advanced AI to streamline complex sales workflows and enhance customer success. Serving thousands of companies in over 120 countries, SugarCRM is a trusted partner in industries like manufacturing and distribution. Backed by Accel-KKR and headquartered in Denver, SugarCRM continues to drive smarter decision-making and growth through its intelligence-driven platform.
SugarCRM’s recognition in the 2025 CRM Industry Leader Awards underscores its leadership in delivering AI-driven, seller-focused CRM solutions. By empowering businesses to prioritize opportunities and reduce complexity, SugarCRM remains a cornerstone for relationship-driven industries worldwide.
SugarCRM software solutions help sales teams reach their highest potential. Designed to cut through complexity, prioritize opportunities, and increase upsell using the resources they already have, SugarCRM is ideal for complex, relationship-driven industries – such as manufacturing, wholesale and distribution – looking to accelerate growth and drive smarter decision-making. Thousands of companies in over 120 countries rely on SugarCRM to engage with clarity, sell with consistency and close with confidence. Headquartered in Denver, SugarCRM is backed by Accel-KKR.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.