Structured, an AI-native partner marketing automation platform, has appointed enterprise software veteran Stacey Epstein as its new Chief Executive Officer. Epstein succeeds founder Daniel Nissan, who will remain an active advisor. This leadership transition is designed to propel the company into its next phase of growth, focusing on enterprise expansion and the global rollout of its next-generation AI-native platform scheduled for the first quarter.
Structured appoints Stacey Epstein, an enterprise software veteran, as its new CEO.
Founder Daniel Nissan transitions to an active advisor role.
The change aligns with the Q1 launch of Structured's new AI-native platform.
Epstein brings deep channel marketing and scaling experience from Oracle, SuccessFactors, ServiceMax, and Freshworks.
The company powers partner ecosystems for IBM, Google, Zoom, Dell, and ServiceNow.
Structured has secured additional growth capital from majority owner Invictus Growth Partners.
Epstein's appointment marks a strategic shift as Structured prepares to launch its rebuilt AI-native platform. The platform is engineered to help global vendors and their partners drive engagement, personalization, and ROI at scale through agentic AI, hyper-personalized content, cross-channel campaign orchestration, and insight-driven analytics. Stacey Epstein outlined her vision, stating, “Structured already powers some of the world’s most sophisticated ecosystems, including IBM, Google, Zoom, Dell, and ServiceNow. My goal is to scale that vision with operational focus, customer obsession, and relentless execution. The new native-AI platform we’re rolling out in Q1 is purpose-built for the future of the ecosystem.”
Epstein brings a career built around scaling enterprise software companies, beginning in channel marketing at Oracle. She served as CMO at SuccessFactors during its growth to a $3.4 billion acquisition by SAP, was a founding team member and CMO at ServiceMax (acquired by GE), and later guided Freshworks through its IPO as CMO. She reflected on the opportunity, saying, “I started my career in channel marketing, and Structured represents a rare opportunity to apply decades of go-to-market leadership at enterprise scale.”
The leadership change follows a period of strong foundational growth under founder Daniel Nissan, who established Structured as a category leader serving major global enterprises. The company has secured additional growth capital from its majority owner, Invictus Growth Partners, to support its expanded go-to-market capabilities and platform rollout.
John DeLoche, Co-Founder and Managing Partner at Invictus Growth Partners, affirmed the company's direction, noting, “Structured’s customer value proposition is clear: eliminate complexity, drive performance, and empower partner marketers to win in an AI-first world. We are grateful to Daniel Nissan for building an exceptional foundation and are excited to partner with Stacey and the team as they build on that momentum and take Structured, and the category, to the next level.”
With a proven leader at the helm, a rebuilt AI-native platform on the horizon, and continued capital support, Structured is positioning itself to significantly expand its enterprise footprint and redefine partner marketing automation for an AI-driven future.
About Structured
Structured is an AI-native channel marketing platform that helps global enterprises and their partners collaborate, market, and grow together. Trusted by companies including IBM, Google, Zoom, Dell, and ServiceNow, Structured enables personalized, compliant, and scalable partner marketing through intelligent automation, orchestration, and analytics to drive measurable results across complex partner ecosystems.
About Invictus Growth Partners
Invictus Growth Partners is a middle-market growth equity firm with over $1 billion in assets under management, investing in bootstrapped and capital-efficient cloud software, cybersecurity, and fintech companies. The firm is deploying more than $600 million from recently closed funds and provides portfolio companies exclusive access to DIANE, its AI-driven value-creation platform, which has delivered a significant increase in direct sales conversion and can provide access to thousands of warm customer introductions. Invictus makes majority investments with $30 million to $100+ million equity checks.
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