Stringr, a technology company founded in 2014, announced VidGen on September 12, 2025, an AI-powered solution that enables publishers to transform articles into custom videos quickly. VidGen unlocks scalable video production, helping media organizations create branded, voiced content from URLs or text, with access to licensed visuals from partners like Getty Images.
VidGen converts articles to voiced, captioned, animated videos in minutes.
Workflow: Paste URL/text, edit script, add visuals, customize branding, export in multiple formats.
Integrates licensed content from Getty Images, AP, Reuters, and Shutterstock.
Direct publishing to platforms with auto-generated titles, descriptions, and categories.
Partners include Reach PLC, ABC News, CBS News, Sinclair Broadcast Group, Gannett.
Stringr Suite and Capture complement VidGen for media asset management and on-demand videography.
VidGen simplifies video creation for publishers:
Input Article: Paste URL or text to generate a voiceover script.
Edit and Refine: Review, adjust script, and select visuals from licensed libraries.
Customize: Add logo, sponsor branding, voiceover; edit movement, fonts, colors, and layout.
Export and Publish: Save as templates; export in landscape, portrait, or square formats; publish directly to websites, apps, newsletters, or social channels.
"VidGen scales video production for modern publishers by allowing them to create video for every article," said Lindsay Stewart, CEO and Co-Founder of Stringr. "VidGen finally unlocks revenue streams and video-first channels that were previously impossible to scale."
Reach PLC's Director of US Audience, Donna Ogier, noted: "VidGen allows us to play in spaces where we previously couldn’t play, like YouTube. Image supply is the cornerstone of video production, and VidGen allows even journalists without video experience to create video versions of their own stories—even if they only have a handful of pictures to start with."
VidGen addresses the need for scalable video content, enabling publishers to engage audiences on video-first platforms and drive revenue.
Stringr Suite: Cloud-based media asset management with partners like Associated Press, Reuters, Getty Images, and Shutterstock.
Stringr Capture: Network of 160,000 videographers in the U.S., Canada, and U.K., with licensing, payment, and 24/7 support.
Stringr serves leading organizations including the Associated Press, Reuters, Reach PLC, ABC News, CBS News, Sinclair Broadcast Group, Graham Media Group, Charter Spectrum, and Gannett.
Stringr connects media organizations with AI-powered tools for capturing, generating, and publishing content. From any source to every screen, Stringr helps publishers reach new audiences, boost engagement, and drive revenue. Visit stringr.com for more.
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