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Sprinklr Leader in 2026 Gartner MQ for Voice of Customer


Sprinklr Leader in 2026 Gartner MQ for Voice of Customer
  • by: Source Logo
  • |
  • March 16, 2026

Sprinklr has been named a Leader in the 2026 Gartner Magic Quadrant for Voice of the Customer (VoC) Platforms. The recognition highlights Sprinklr’s AI-native Unified Customer Experience Management platform and its ability to unify diverse customer signals into actionable insights across global enterprises.

Quick Intel

  • Sprinklr positioned as a Leader in the 2026 Gartner Magic Quadrant for Voice of the Customer Platforms.
  • The AI-native platform unifies structured, unstructured, solicited, and unsolicited customer feedback from 30+ social and digital channels.
  • Advanced AI analysis identifies root-cause drivers and delivers prioritized, actionable recommendations for care, marketing, research, and social teams.
  • Enhancements in 2026 include dynamic conversational feedback experiences that adapt to respondents for deeper, higher-quality insights.
  • Enterprises using Sprinklr report improved customer understanding, operational efficiency, and agility through unified data and AI-driven decision-making.
  • The full 2026 Gartner report is available at sprinklr.com/gartner-mq-voc-2026.

“We’re honored to be recognized again as a Leader in the Gartner Magic Quadrant for Voice of the Customer Platforms,” said Sprinklr Chief Product Officer Karthik Suri. “Customers share what matters in countless ways — not just in surveys, but across everyday conversations, reviews, and interactions on a variety of channels. Too often, that feedback becomes fragmented, and the real, human intent gets lost. With our AI-native VoC capabilities, we can unify structured, unstructured, solicited, and unsolicited signals to understand what customers say to brands and about them — and turn those rich insights into actions that help create extraordinary experiences.”

Customer feedback now spans far beyond traditional surveys, originating from social media, reviews, support interactions, and more. Fragmented data sources often obscure true customer intent, limiting organizations’ ability to respond effectively.

Unified, AI-Powered Voice of the Customer

Sprinklr’s VoC solution integrates every customer signal into a single platform, enabling real-time analysis and instant activation across customer-facing teams. Native access to over 30 digital and social channels provides comprehensive coverage of both solicited and unsolicited feedback, building a fuller picture of sentiment and intent.

Advanced AI capabilities go beyond aggregation to uncover root causes, prioritize high-impact improvements, and generate clear recommendations. In 2026, Sprinklr is enhancing this with adaptive conversational feedback tools that dynamically adjust to each respondent, boosting engagement and insight quality.

These features support enterprises in breaking down data silos, accelerating decision-making, and delivering more personalized, seamless customer experiences at scale.

About Sprinklr

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint. By combining human intelligence with the enhancements and insights of artificial intelligence, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights. Today, 1,600+ enterprises — including Microsoft, P&G, Samsung, and 59% of the Fortune 100 — rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.

  • Customer ExperienceAI Customer InsightsCX Management
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