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Smartly, a leader in AI-powered advertising technology, has added three senior executives to its team: Maxwell Tang as Chief Product Officer, Melissa Yang as SVP of Ecosystems & AI Applications, and Julie Green as SVP of Global Customer Success. Announced on October 1, 2025, these appointments bring expertise in AI, commerce, partnerships, and customer growth to advance Smartly's vision of accelerating creativity, commerce, and brand performance.
Maxwell Tang, who drove discovery and monetization at Etsy, will shape Smartly's global product vision with AI at its core. His role emphasizes prompt-first customer needs, data intelligence, and platform enhancements for growth in a dynamic ad landscape.
Melissa Yang, builder of Meta and TikTok partnership ecosystems, will lead Smartly's AI-first partner ecosystem. Recognized for high-impact programs, she will forge integrations to unlock AI-driven innovation and breakthrough consumer experiences across measurement, creative, commerce, and AI.
Julie Green, with revenue growth experience at Netflix, Amazon, and TikTok, will drive customer growth and scale. She will build teams to help brands succeed in AI-powered social, video, and CTV channels, ensuring high performance and business outcomes.
"Maxwell, Melissa, and Julie are world-class leaders who bring proven expertise in shaping product innovation, partnerships, and customer success in the AI era," said Laura Desmond, CEO of Smartly. These hires strengthen Smartly's next-generation team, focusing on innovation and transformative partnerships for leading brands.
Smartly's expanded leadership will continue to unify creative and media, delivering dynamic, data-driven assets optimized for channels. With PwC-validated 5.5x ROAS and 42 minutes saved hourly, Smartly empowers Fortune 500 companies to maximize performance.
Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave™: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative—dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour.
We support 700+ brands and manage over $6 billion in ad spend globally. With strategic partnerships across major media platforms—including Amazon, Google, Meta, Pinterest, Reddit, Snap, and TikTok—we help Fortune 500 companies deliver relevant advertising at speed and scale. Backed by deep media expertise and best-in-class customer support, we empower brands to maximize performance and drive real business outcomes.
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