Smartly, a leading AI-powered advertising platform, has announced a strategic partnership with Spotify, integrating Spotify Ads Manager to enable brands and agencies to run audio and video campaigns seamlessly alongside other digital channels. This collaboration leverages Smartly’s AI-driven creative, automation, and measurement tools to amplify Spotify’s highly engaged audience, driving personalized advertising at scale.
Smartly integrates with Spotify Ads Manager for seamless campaign management.
Enables audio, display, and video ad creation using AI-powered tools.
Spotify offers 22% more reach than social, 27% more than TV (Nielsen Study 2025).
Pairing audio and video campaigns boosts purchase intent by 35%.
Smartly’s platform supports 700+ brands and $6B in global ad spend.
Integration will soon be available to all Smartly customers.
The partnership combines Spotify’s unique position at the intersection of content, context, and culture with Smartly’s AI capabilities, allowing advertisers to create Spotify-compatible audio, display, and video ads in minutes. Smartly’s GenAI tools, intelligent templates, and ability to repurpose social assets enable rapid campaign scaling, supported by AI-guided budget allocations and real-time cross-channel measurement. This unified approach ensures advertisers can optimize campaigns efficiently within Smartly’s workflow.
Spotify’s platform provides incremental reach, surpassing social media by 22% and traditional TV by 27%, according to Nielsen Study 2025. Additionally, combining audio and video campaigns can increase purchase intent by 35%, transforming consumer attention into measurable outcomes. Smartly’s integration allows advertisers to leverage these insights, optimizing performance across channels in a single view for real-time decision-making.
Smartly, ranked as a leader in The Forrester Wave™: Creative Advertising Technologies, supports over 700 brands and manages $6 billion in global ad spend. This partnership with Spotify, alongside existing integrations with platforms like Amazon, Google, Meta, and TikTok, reinforces Smartly’s role in delivering scalable, data-driven advertising solutions. The integration is set to enhance advertisers’ ability to reach audiences effectively, aligning with Spotify’s mission to simplify ad buying and drive results.
The Smartly-Spotify partnership marks a significant step in cross-channel advertising, empowering marketers with AI-driven tools to create impactful, personalized campaigns. As the integration rolls out, advertisers will gain new opportunities to connect with audiences in meaningful ways, driving business growth.
Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave™: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative, dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour. We support 700+ brands and manage over $6 billion in ad spend globally. With strategic partnerships across major media platforms, including Amazon, Google, Meta, Pinterest, Reddit, Snap, Spotify, and TikTok, we help Fortune 500 companies deliver relevant advertising at speed and scale.
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