ShiftUp, a Phoenix-based AI-powered sales intelligence platform, has secured $3 million in seed funding led by Phil Reed, with participation from former VCs, sales executives, CFOs, and CTOs from Fortune 500 companies. Founded by Ryan Adamson, Nick Valla (CEO), and Ken Valla (CRO), ShiftUp integrates natively with Salesforce to automate account research, opportunity identification, and strategic planning, transforming enterprise sales teams.
ShiftUp raises $3M in seed funding to accelerate product development.
Founded by Ryan Adamson, Nick Valla, and Ken Valla with decades of expertise.
Integrates with Salesforce to deliver actionable insights for sales teams.
Addresses post-pandemic sales challenges like talent turnover and skill gaps.
Automates workflows to mimic top-performing salespeople’s strategies.
Early traction with CROs in tech, telecom, and life sciences industries.
ShiftUp’s origin traces back to a decade-long vision sparked by Nick and Ken Valla at a Chicago sushi bar, addressing the disconnect between disparate sales methodologies and CRM demands. “We envisioned a world where sellers could simply log in and be guided on exactly what to do,” said Ken Valla, Co-Founder and CRO. The emergence of ChatGPT in 2022 enabled ShiftUp to automate these workflows, delivering a platform that acts like a top sales strategist for every rep.
Unlike traditional tools with AI overlays, ShiftUp’s platform, built into Salesforce, autonomously handles account research, stakeholder mapping, and opportunity prioritization. “We’re not asking sellers to manage AI agents or configure complex workflows,” said Nick Valla, Co-Founder and CEO. “Our system operates like having the best sales strategist working behind the scenes for every rep.” This approach has driven early adoption across technology, telecommunications, and life sciences sectors.
Ryan Adamson, Co-Founder and COO, brings experience from scaling Cradlepoint and another billion-dollar company. “ShiftUp is the product I wish I had at my previous companies,” he said. The $3 million funding will fuel product development, customer success, and brand building, capitalizing on a post-pandemic sales crisis marked by remote work challenges and skill erosion. “ShiftUp solves this by enabling sellers with data and proven approaches, transforming their role entirely,” added Ken Valla.
ShiftUp aims to redefine go-to-market strategies by leveraging AI to enhance efficiency and value delivery. “AI will continue redefining not just the salesperson’s role, but the entire go-to-market organization,” predicted Ken Valla. With a focus on measurable results over hype, ShiftUp is positioned to lead the industry toward a new era of sales intelligence, ensuring scalability and integration with existing tech stacks.
ShiftUp’s $3 million seed funding marks a pivotal step in transforming enterprise sales through AI-driven intelligence. By empowering sales teams with automated, data-driven insights, ShiftUp is set to drive significant industry change, supported by seasoned leadership and a clear vision for the future.
ShiftUp is revolutionizing enterprise sales through AI-powered intelligence that transforms how revenue teams operate. Founded by proven entrepreneurs with decades of go-to-market expertise, ShiftUp combines advanced AI capabilities with enterprise-grade reliability to help organizations optimize workflows, accelerate pipeline generation, and drive measurable revenue growth. Built natively for Salesforce with plans for broader CRM integration, ShiftUp serves enterprise clients across telecommunications, technology, healthcare, and manufacturing sectors.
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