Seismic, a global leader in AI-powered enablement, has deepened its collaboration with Salesforce through the integration of Aura AI into Salesforce Agentforce, announced on August 20, 2025. Available via Salesforce’s AgentExchange marketplace, this advancement empowers revenue teams with real-time content recommendations and guided selling playbooks, enhancing productivity, shortening sales cycles, and delivering personalized customer interactions. The integration marks a significant step in transforming go-to-market operations with agentic AI.
Seismic’s Aura AI integrates with Salesforce Agentforce for enhanced sales enablement.
Offers real-time content recommendations and adaptive selling playbooks.
Boosts sales productivity, deal velocity, and buyer engagement across industries.
Available on Salesforce’s AgentExchange marketplace for seamless adoption.
Reduces sales cycles and helps more reps hit quotas with AI-driven insights.
Future plans include deeper AI agent interoperability and a Model Context Protocol server.
Seismic’s Aura AI enhances Salesforce Agentforce by embedding AI-driven tools directly into the flow of work. “Seismic was one of the first partners to move quickly to deliver innovative, enterprise-ready Agentforce solutions to enable agentic AI in the enterprise,” said Brian Landsman, CEO of AppExchange and Global Partnerships at Salesforce. This integration allows sellers to access relevant content and playbooks based on customer profiles, opportunity stages, and activity signals, while Agentforce nurtures leads and uncovers upsell opportunities, streamlining the entire sales process.
The Spring 2025 Release of Seismic’s Enablement Cloud introduced advanced generative AI capabilities, with Aura AI at the core. Within Agentforce, Aura AI provides real-time content recommendations, guided selling playbooks that adapt dynamically, and embedded enablement to eliminate tool-switching. “Go-to-market teams don’t just need automation – they need AI that drives action and results. That’s what our expanded work with Salesforce delivers,” said Hayden Stafford, President and Chief Revenue Officer at Seismic. These features help revenue teams achieve faster deal velocity and improve buyer experiences.
Joint customers of Seismic and Salesforce, spanning e-commerce, business services, and enterprise software, report significant improvements from the Aura AI and Agentforce integration. Benefits include increased sales productivity, faster deal closures, and stronger buyer engagement. The platform’s ability to deliver personalized, in-the-moment guidance ensures more reps hit quotas and new sellers ramp up quickly, addressing key challenges for go-to-market leaders.
Seismic and Salesforce are committed to advancing agentic AI, focusing on deeper interoperability between AI agents, platforms, and enterprise workflows. Seismic plans to introduce a Model Context Protocol (MCP) server on AgentExchange, enabling scalable digital labor. These innovations, set to be showcased at Seismic Shift 2025, will further enhance the value delivered to joint customers, positioning Seismic as a leader in AI-powered sales enablement.
Seismic’s integration of Aura AI with Salesforce Agentforce redefines revenue team performance, offering intelligent, real-time solutions that drive efficiency and results. As the collaboration evolves, Seismic continues to empower organizations with cutting-edge AI tools, ensuring they stay ahead in the competitive landscape of enterprise sales.
Seismic is the global leader in AI-powered enablement, empowering go-to-market leaders to drive strategic growth and deliver exceptional customer experiences at scale. The Seismic Enablement Cloud™ is the only unified AI-powered platform that prepares customer-facing teams with the skills, content, tools, and insights needed to maximize every buyer interaction and strengthen client relationships. Trusted by more than 2,000 organizations worldwide, Seismic helps businesses achieve measurable outcomes and accelerate revenue growth. Seismic is headquartered in San Diego with offices across North America, Europe, Asia and Australia.
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