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Salesforce and OpenAI have announced an expanded strategic partnership to create advanced employee and consumer experiences powered by Salesforce's Agentforce 360 and OpenAI's frontier models. This collaboration enables companies to access Agentforce 360 directly in ChatGPT for querying sales records, reviewing customer conversations, or building Tableau visualizations through natural language queries, while also integrating OpenAI's latest models including GPT-5 into the Salesforce Platform for AI agent development.
The partnership advances the evolution of SaaS from point-and-click applications to multi-surface, agent-driven conversations. By combining OpenAI's frontier models with Salesforce's data-grounded workflows in ChatGPT and Slack, customers gain enterprise-grade AI in their preferred environments, enhancing daily workflows with natural, connected intelligence.
“Our partnership with Salesforce is about making the tools people use every day work better together, so work feels more natural and connected. It's an important step in how AI can improve daily workflows under our efforts together,” said Sam Altman, co-founder and CEO of OpenAI.
“As consumers, we already get instant recommendations or insights from ChatGPT,” said Marc Benioff, Chair and CEO of Salesforce. “Now enterprises can deliver that same intelligence and immediacy. By uniting the world’s leading frontier AI with the world’s #1 AI CRM, we’re creating the trusted foundation for companies to become Agentic Enterprises.”
Agentforce 360 apps become accessible in ChatGPT, delivering enterprise intelligence and visualizations directly into conversations. ChatGPT integrates into Slack for surfacing insights and summarizing discussions, while Codex allows tagging for code tasks with contextual responses. OpenAI's reasoning, voice, and multimodal capabilities enhance Agentforce 360, positioning it as a preferred model for Salesforce's Atlas Reasoning Engine and Prompt Builder.
The collaboration introduces Agentforce Commerce integration with the Agentic Commerce Protocol and Instant Checkout in ChatGPT, enabling merchants to reach vast audiences while maintaining control over orders, payments, and relationships. Product catalogs appear in ChatGPT searches, facilitating secure transactions at the point of intent without leaving the platform.
This partnership transforms employee experiences by embedding secure access to enterprise data in collaborative tools and meets consumers in conversational channels, driving agentic enterprises through trusted AI integrations.
Salesforce helps organizations of any size become agentic enterprises - integrating humans, agents, apps, and data on a trusted, unified platform to unlock unprecedented growth and innovation.
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