1.jpg)
The enterprise software landscape is undergoing a significant transformation, shifting from dedicated applications to multi-surface, agent-driven conversations. In a move that accelerates this trend, Salesforce and OpenAI have announced an expanded strategic partnership. The collaboration is designed to create a new generation of employee and consumer experiences by deeply integrating Salesforce's Agentforce 360 platform with OpenAI's frontier models, including GPT-5, directly within ChatGPT and Slack.
Quick Intel
Salesforce and OpenAI are forming a deep strategic partnership.
Agentforce 360 apps will be accessible within ChatGPT for querying CRM data.
OpenAI's models, including GPT-5, will be available within the Salesforce Platform.
A new commerce experience will let merchants sell directly to users in ChatGPT.
ChatGPT and Codex integrations within Slack will enhance workplace collaboration.
The partnership aims to make enterprise AI accessible in users' preferred environments.
Unifying Enterprise Data and AI
This first-of-its-kind partnership allows companies to access the power of their Salesforce CRM through a simple ChatGPT query. Employees can review sales records, analyze customer conversations, or generate Tableau visualizations using natural language. Conversely, developers can use OpenAI's latest models to build AI agents and prompts directly within the Salesforce Platform. A new commerce initiative will also enable shared customers to sell to hundreds of millions of users in ChatGPT while maintaining full control over their data and customer relationships.
“Our partnership with Salesforce is about making the tools people use every day work better together, so work feels more natural and connected. It's an important step in how AI can improve daily workflows under our efforts together,” said Sam Altman, co-founder and CEO of OpenAI.
“As consumers, we already get instant recommendations or insights from ChatGPT,” said Marc Benioff, Chair and CEO of Salesforce. “Now enterprises can deliver that same intelligence and immediacy. By uniting the world’s leading frontier AI with the world’s #1 AI CRM, we’re creating the trusted foundation for companies to become Agentic Enterprises.”
Deep Integration Across Platforms
The partnership encompasses several key integrations. Salesforce's apps will be available in ChatGPT, bringing CRM data and analytics into the chat interface. Agentforce Commerce will integrate with the Agentic Commerce Protocol to enable "Instant Checkout" in ChatGPT, giving merchants a new sales channel. Within Slack, the ChatGPT app will allow teams to summarize conversations and draft content, while Codex can be tagged to write and edit code based on natural language instructions shared in channels. Furthermore, OpenAI will become a preferred model within the Agentforce 360 Platform, powering its Atlas Reasoning Engine and Prompt Builder with advanced reasoning and multimodal capabilities.
This collaboration fundamentally changes how employees interact with enterprise systems by bringing intelligent, data-driven work into the flow of conversation. It also creates new avenues for commerce, allowing businesses to meet customers at the moment of intent within ChatGPT. By uniting two of the world's most prominent platforms, the partnership establishes a powerful foundation for the future of the agentic enterprise.
Salesforce helps organizations of any size become agentic enterprises - integrating humans, agents, apps, and data on a trusted, unified platform to unlock unprecedented growth and innovation. Visit www.salesforce.com for more information.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.