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Salesforce , the leading AI-powered CRM platform, announced on August 26, 2025, that it has granted equity awards under its 2014 Inducement Equity Incentive Plan to employees joining from the acquisition of Convergence.ai. The awards aim to incentivize and retain talent as Salesforce integrates Convergence.ai’s AI capabilities into its portfolio.
Under the 2014 Inducement Equity Incentive Plan, adopted in July 2014, Salesforce granted:
Vesting is contingent on continued employment through each vesting date, aligning with Salesforce’s strategy to retain key talent from Convergence.ai.
Convergence.ai, acquired by Salesforce in July 2025, specializes in AI-driven customer service automation, enhancing Salesforce’s Agentforce platform. The equity awards incentivize Convergence.ai’s team to drive integration and innovation. “Salesforce is uniquely positioned to deliver the right information to the right organizations at the right time,” said Tim Bergeson, Salesforce’s CRO, in a related announcement, reflecting the company’s focus on AI and interoperability.
Salesforce’s stock (CRM) stands at $278.28 USD, with a market cap of $264.37 billion, up 13% from $245.06 in August 2024, per Yahoo Finance. The acquisition aligns with Salesforce’s $2.2B Q2 FY2026 revenue, driven by AI advancements like Agentforce, per its August 2025 earnings. The CRM market, valued at $70B in 2024, is projected to grow at a 12% CAGR through 2030, per Gartner, with Salesforce holding a 20% share.
The acquisition and equity grants follow Salesforce’s pattern of strategic talent integration, as seen with prior acquisitions like Slack ($27.7B, 2021). Convergence.ai’s AI expertise strengthens Salesforce’s position against competitors like Microsoft Dynamics, especially in AI-driven CX. The awards, totaling 50,225 RSUs, are a small fraction of Salesforce’s 73,000+ workforce but signal its commitment to retaining specialized AI talent.
Salesforce’s equity grants to Convergence.ai employees underscore its strategy to leverage acquired talent for AI innovation, reinforcing its leadership in the CRM and AI markets.
Salesforce helps organizations of any size reimagine their business with AI. Agentforce — the first digital labor solution for enterprises — seamlessly integrates with Customer 360 applications, Data Cloud, and Einstein AI to create a limitless workforce, bringing humans and agents together to deliver customer success on a single, trusted platform.
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