Reputation, a San Ramon-based leader in reputation performance management, announced a suite of AI-powered products—Competitive Insights, Voice of Brand, AI Reputation Manager, and Reputation®IQ—built on its rebuilt-for-AI platform. Unveiled via Business Wire, these tools address the evolving demands of AI-driven consumer landscapes, enabling businesses to gain deeper insights and act swiftly to enhance brand trust and growth.
Announcement: New AI products launched September 8, 2025, in San Ramon, CA.
Products: Competitive Insights, Voice of Brand, AI Reputation Manager, Reputation®IQ.
Key Features: Real-time competitor analysis, brand alignment, AI search optimization, and conversational AI insights.
Industries: Available for healthcare and automotive; soon for real estate, food & beverage, senior housing.
Impact: Enhances decision-making, brand consistency, and customer trust in AI-driven search environments.
Testimonial: CEO Joe Burton emphasizes turning customer voices into loyal advocates.
Reimagined for AI, this tool delivers real-time, industry-specific intelligence for healthcare and automotive, with expansions planned for real estate, food & beverage, and senior housing. It offers:
Competitor strengths and weaknesses analysis.
Performance comparison across locations and brands.
Tracking of customer sentiment and expectations.
Identification of growth opportunities.
Actionable reports linking feedback to strategy and market share.
Ensures consistent brand narratives across consumer touchpoints with:
AI-driven content scoring for brand tone alignment.
Automated governance to prevent risky or off-brand content.
Dashboards to monitor brand consistency and improve accountability.
Launched in spring 2025, with a fall update adding location listing monitoring, this tool optimizes brand presence in AI search engines (e.g., Google AI Overviews, ChatGPT, Perplexity) by:
Monitoring specific queries in real time.
Detecting negative sentiment or misinformation.
Ensuring accurate name, address, and phone number data to maintain trust.
Launching in fall 2025, this conversational AI engine transforms feedback into insights by:
Answering complex questions in plain English in seconds.
Synthesizing millions of comments to uncover themes and patterns.
Enabling self-serve analytics for faster, smarter decisions.
“Every customer voice holds valuable insight,” said Joe Burton, CEO of Reputation. “By rebuilding our platform with AI at the center, we empower businesses to hear and understand their consumers, fostering experiences that drive sustained success.”
The global reputation management software market is projected to reach $1.5B by 2030, driven by AI-driven search and consumer feedback demands. Reputation’s platform, processing 1.2B annual customer interactions, serves 500+ enterprises, including 50% of Fortune 1000 companies. Posts on X highlight excitement for AI-driven brand tools, though some note challenges with managing misinformation in AI search results.
Founded in 2006, Reputation is a San Ramon, CA-based leader in reputation performance management, ranked among America’s Most Admired Midsize Workplaces by Newsweek. Its AI-powered platform analyzes public and private feedback to deliver predictive insights, serving industries like healthcare, automotive, and hospitality.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.