Quantilope, a leading consumer intelligence platform, has launched an automated AI-driven Category Entry Point (CEP) Generator to help brands identify key consumer buying triggers. This free tool accelerates the development of CEPs, enabling marketers to build strategic brand health KPIs focused on mental availability and sustainable growth.
Quantilope launches free AI-driven Category Entry Point (CEP) Generator.
Tool provides initial list of unique CEPs for product categories.
CEPs drive mental availability and consumer salience in key moments.
Integrates with Better Brand Health Tracking (BBHT) studies.
Supports data-driven marketing and product decisions.
Available on quantilope's website with up to five free submissions.
Category Entry Points represent the needs, occasions, reasons, and motivations that prompt consumers to engage with a product category or service. As the foundation for Better Brand Health Tracking studies developed by Professor Jenni Romaniuk of the Ehrenberg-Bass Institute, CEPs offer critical insights into consumer thoughts and feelings at category entry. This understanding is essential for brands aiming to enhance mental availability and achieve market dominance through targeted strategies.
The CEP Generator automates the initial research phase, delivering a curated list of foundational CEPs to inspire marketers and researchers. By eliminating manual preparation, the tool allows teams to focus on iteration through stakeholder workshops and consumer validation. This approach moves brands beyond traditional funnel metrics toward scientifically validated methods from the Ehrenberg-Bass Institute, fostering actionable, data-driven decisions.
For brands conducting BBHT studies with quantilope, the process extends beyond generation. A dedicated team of research consultants refines and expands the CEP list in collaboration with clients. The platform then automates consumer validation before integrating the final CEPs into ongoing tracking, ensuring reliable metrics for performance monitoring and strategic adjustments.
Quantilope's CEP Generator marks a significant advancement in consumer intelligence, empowering brands to unlock buying triggers and drive growth. By providing accessible, AI-powered tools, quantilope enables organizations to adopt forward-thinking approaches that prioritize mental availability and long-term success in competitive markets.
quantilope's end-to-end Consumer Intelligence Platform arms insights professionals with the most advanced research technology. Through automated tracking technology and 15 fully automated advanced research methods, quantilope empowers consumer brands to feel confident in their decision making based on real-time insights that provide clear recommendations. In 2024, quantilope was named the number 1 'top technology provider,' as a top 5 'most innovative supplier' for insights worldwide (Greenbook GRIT Business & Innovation Report 2024) and as a 'fastest growing tech company' for the fifth year in a row (Deloitte Tech Fast 50 Germany 2023). quantilope powers consumer insights across a broad range of solutions including strategy, innovation & renovation, marketing creatives, shopper insights, and performance monitoring for over 300 brands including DIRECTV, Danone, Deutsche Telekom, Dyson, The Estée Lauder Companies, Flowers Foods, Kodiak Cakes, Molson Coors, Nestlé, Zoom, and more.
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