PureSpectrum has entered a new phase of its growth journey, announcing a strategic partnership with global private equity firm TA Associates. This collaboration is designed to provide the market research technology company with the resources to accelerate innovation, scale its platform, and deepen its value proposition for customers across the insights ecosystem. Founder and CEO Michael McCrary will continue to lead the company alongside the existing leadership team.
PureSpectrum forms a strategic growth partnership with private equity firm TA Associates.
Founder & CEO Michael McCrary and the leadership team remain significant shareholders.
The partnership aims to accelerate product innovation and platform scalability.
PureSpectrum's platform uses AI (PureScore™) for respondent quality and automation.
TA highlights the shift toward automation and AI in market research as a key trend.
The investment will support PureSpectrum's mission to simplify access to trusted insights.
Launched in 2016, PureSpectrum operates a programmatic marketplace that connects insights professionals with a global network of survey respondents. Its platform combines automation, dynamic allocation, and its proprietary AI-driven PureScore™ quality system to streamline access to reliable human data. The partnership with TA is positioned to fuel further investment in the company's strategic roadmap, focusing on enhancing product capabilities and expanding platform scalability to meet evolving industry demands.
The transaction is structured to ensure continuity, with the founding team retaining meaningful ownership and operational control. "PureSpectrum was built to raise the standard for quality, delivery, and simplicity in market research," said Michael McCrary, Founder and CEO of PureSpectrum. "TA’s deep experience supporting founder-led, high-growth businesses makes them an ideal partner as we continue to advance that mission. With TA’s support, we are well-positioned to invest behind our platform, expand our capabilities, and further simplify how researchers access and trust high-quality insights."
TA's investment thesis centers on the transformation occurring within the market research sector, driven by the need for greater automation, AI-enabled workflows, and stringent data quality controls. "Market research is undergoing a meaningful shift toward greater automation and AI-enabled workflows as demand for high-quality human data and sophisticated response validation continues to grow," said Dylan Hallman, Senior Vice President at TA. "PureSpectrum sits at the intersection of these trends, and its marketplace model positions the Company to play a central role in how insights are generated and consumed in the years ahead."
The private equity firm also emphasized PureSpectrum's established market position. "PureSpectrum has built a differentiated, category-defining platform at a moment when data quality and automation have become mission-critical for business decisions," said Jason Mironov, Managing Director at TA. "Michael and his team have demonstrated strong execution and a clear vision, and we are thrilled to partner with them to scale the platform, invest in innovation, and support customers as their needs continue to evolve."
This strategic partnership marks a significant milestone for PureSpectrum as it leverages TA's capital and expertise to enhance its technology, address critical industry challenges, and solidify its role as a central player in the future of data-driven decision-making.
About PureSpectrum
PureSpectrum, launched in 2016 and headquartered in California, is a leading market research technology company. PureSpectrum empowers insights professionals with a programmatic Marketplace and sample management platform that streamlines online surveys, facilitating millions of high-quality interviews annually. Researchers are empowered to make faster, more confident decisions with PureSpectrum’s comprehensive suite and proprietary PureScore™ respondent-level scoring system.
About TA
TA is a leading global private equity firm focused on scaling growth in profitable companies. Since 1968, TA has invested in more than 560 companies across its core sectors, including technology, business services, financial services, and healthcare. Leveraging its deep industry expertise and strategic resources, TA collaborates with management teams worldwide to help high-quality companies deliver lasting value. The firm has raised $65 billion in capital to date and has more than 160 investment professionals across offices in Boston, Menlo Park, Austin, London, Mumbai, and Hong Kong.
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