Profound, a New York-based platform enabling businesses to control their AI search presence, has secured $35 million in a Series B funding round led by Sequoia Capital, with participation from Kleiner Perkins, Khosla Ventures, Saga VC, and South Park Commons. This brings the company’s total funding to $58.5 million, fueling its mission to become the command center for modern marketing in an AI-driven world.
Profound addresses the seismic shift in consumer behavior, with over 700 million weekly ChatGPT users and more than 60% of consumers beginning product research with AI assistants rather than traditional search engines. This “zero-click world” makes AI interactions a brand’s first impression, a topic now critical at the boardroom level. “We’re in the midst of the most significant shift in how consumers discover and research products since the dawn of the internet,” said James Cadwallader, Co-founder and CEO of Profound. “AI assistants are becoming the new front door to every business. If you’re not showing up in those conversations, you’re invisible to billions of consumers.”
As the first marketing platform built for the AI-first internet, Profound offers a comprehensive workflow:
“Profound’s vision extends well beyond AI-powered SEO. The Profound platform has the potential to become the command center that empowers businesses to stand out and succeed in the age of superintelligence,” said Alfred Lin, Partner at Sequoia.
Since launching less than a year ago, Profound has gained traction with enterprise clients across Financial Services, B2B SaaS, CPG, and Retail, with customers like US Bank and DocuSign reporting significant revenue from AI-driven visibility. The $35M will accelerate agentic workflow features, expand content generation, and support international growth to meet global demand. “Profound has established itself as the definitive platform for AI visibility and content optimization,” said Anas Biad, Sequoia Partner and Profound board member.
Profound’s rapid rise, underscored by its mention in Reddit’s Q2 earnings report, positions it to redefine marketing infrastructure as AI agents become the primary consumer-brand interface by 2026.
Profound is the AI visibility and content optimization platform that helps brands understand, improve, and measure how they appear in AI-powered search results. Built by alumni of AMD, Microsoft, Datadog, Uber, Bridgewater, and OpenAI, Profound equips marketers to win in a future where AI agents, not blue links, drive discovery.
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