Bluefish, a leading AI marketing platform for Fortune 500 brands, has appointed Peter Naylor, a veteran media and advertising executive, as a strategic advisor. Announced on October 7, 2025, Naylor’s role will leverage his extensive experience from Netflix, Snap, Hulu, and NBCUniversal to enhance Bluefish’s mission of delivering AI-driven marketing solutions amid a shift from traditional search to answer engines and AI applications.
As consumer behavior pivots from traditional search to AI-powered answer engines, large brands face challenges in maintaining visibility and influence. Naylor’s expertise in scaling ad businesses and launching innovative products positions him to guide Bluefish in redefining enterprise marketing systems. His tenure at Netflix, where he drove global ad sales, and earlier roles at Snap, Hulu, and NBCUniversal, where he shaped digital and streaming ad paradigms, equips him to tackle this transformative moment.
"The rise of AI as a primary channel for consumer discovery marks a critical time for marketers," said Peter Naylor, strategic advisor, Bluefish. "Consumer journeys are rapidly migrating from traditional search paradigms into a new landscape of answer engines and AI applications. What excites me about Bluefish is the urgency and scale of the problem they're tackling and the caliber of the team solving it. This is a transformative moment, and I look forward to helping Bluefish seize the opportunity and help redefine online marketing for the next chapter of the internet."
Bluefish’s platform empowers brands to adapt to AI-driven discovery, ensuring they remain competitive as marketing funnels evolve.
Naylor’s advisory role will focus on refining Bluefish’s go-to-market strategy, leveraging his insights from building high-impact ad ecosystems to strengthen partnerships with Fortune 500 marketers. His experience aligns with Bluefish’s recent Series A funding, which fuels its expansion amid rising demand for AI marketing solutions. By guiding the leadership team, Naylor will help integrate AI capabilities that align with enterprise needs, from personalized campaigns to measurable ROI in a fragmented digital landscape.
"Peter's experience leading large scale marketing deployments at some of the world's largest companies will be invaluable as we scale Bluefish across the Fortune 500," said Alex Sherman, CEO, Bluefish. "AI is disintermediating large brands from the customer and causing marketing teams to rethink their traditional marketing funnels and systems. Peter's advisory support will help us partner more deeply with large brands as we build the enterprise marketing systems of the future."
Naylor’s board roles at Kochava and Cadent further enrich his contributions, offering cross-sector perspectives that enhance Bluefish’s strategic agility.
Led by veterans of PromoteIQ (acquired by Microsoft) and LiveRail (acquired by Facebook), Bluefish is uniquely positioned to address the AI-driven shift in product discovery. Naylor’s appointment amplifies this momentum, ensuring the platform meets the nuanced demands of global brands navigating complex consumer journeys. As AI platforms like ChatGPT and Google AI redefine engagement, Bluefish’s solutions, bolstered by Naylor’s expertise, empower marketers to influence these channels effectively, driving visibility and loyalty.
This strategic hire not only accelerates Bluefish’s growth trajectory but also cements its role as a trusted partner for enterprises adapting to the next chapter of digital marketing, where AI is the cornerstone of consumer interaction and brand success.
Bluefish is the AI marketing platform for enterprise brands. As product discovery transitions to AI platforms like ChatGPT and Google AI, Fortune 500 brands use Bluefish to gain visibility and influence over this critical new channel. Bluefish is led by the team behind PromoteIQ (acquired by Microsoft) and LiveRail (acquired by Facebook) and is headquartered in New York City.
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